Mission – Why we exist, what we do, and why we need you
SpotMe/Onomi exists to make pharma and event engagement work better. We give life sciences teams one solution to run their in-person and virtual engagements while capturing every interaction in their CRM. By making events easier to manage and measure, we help pharma create better experiences for healthcare professionals, at a lower cost. Our solution turns complex congress engagements, webinars, standalone meetings, advisory boards and field-led meetings into meaningful connections that drive results for commercial and medical teams.
The VP Marketing role is a critical position in our company and our leadership team, reporting to the CEO. Following our Onomi launch, life sciences new and expansion pipeline is the #1 company objective and marketing is a key component of it. Unlocking audience to pipeline conversion with a laser-focused approach on Onomi/life sciences while adopting a scrappy/hands-on posture will be a key factor to company growth and profitability for the next 3 years.
This is a hands-on leadership position which includes building a team of internal talents, contractors and vendors (15%), making direct hands-on contributions to campaigns/projects (25%), administering marketing systems (Hubspot, Salesforce and others; 20%), actively contributing to the company executive team, turning strategy into measurable goals, actively troubleshooting performance/conversion issues, reporting on marketing/pipeline performance to CEO/board and managing the marketing team (Senior manager ABM & demand generation, Head of content, Full-stack web ops and design agency, PPC consultant, SEO agency, Salesforce development consultant, 40%).
Objectives - The problems you will solve
In your first 3 months, you will onboard, get hands-on with our product, become fluent in our industry, get up to speed with systems and make an initial diagnosis:
- Learn our product by getting certified with our SpotMe Academy and by operating it for our own marketing webinars and Salesforce integration.
- Become fluent with our industry personas and all our industry use cases by embedding yourself in customer projects and presentations.
- Get to grips with our marketing systems and take over system administration.
- Prepare an analysis and execution plan for SpotMe/Onomi marketing engine and present early findings to executive team and board.
- Produce weekly pipeline reports for the team and quarterly GTM updates for our board.
After 6 months, you will have executed initial optimizations, kicked off new campaigns, rolled out key M/BoFU assets, sealed a new SLA with sales; leading indicators (marketable Onomi/life sciences audience, lead conversion to opportunity) improving after 2 quarters.
After 12 months, you will have pushed optimization further and validated new campaigns and channels with a new/expansion ARR Onomi/life sciences marketing pipeline 80% growth YoY.
SpotMe recruits, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, parental status, or veteran status.
What We Do
SpotMe is the event management platform for B2B marketers. With over 2 million users and 400+ customers, G2 and Forrester say we are one of the key contenders in the space. Brands like SAP, Pfizer, and KPMG use SpotMe to drive demand, build connections and grow revenue. Our software powers virtual events, webinars, and hybrid meetings with apps, video, attendee engagement, and analytics.
Behind the magic stands a curious, diligent, and humble team with over 30 nationalities. A team that feels a deep pride in the work they do, a team that cares for each other, and a team that always chooses to play the next game.
Why Work With Us
We have a hiring bias: we are looking for people who are curious and have grit. These are two core values that we are very deliberate about when we bring new talents on board. And when your entire team has curiosity and grit, everything flows from there.
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