VP Marketing Operations - Workday Product

Job Profile  

As VP of Marketing Operations, you will define and lead our core operations strategy to drive the growth and insights around our Workday Products Business Unit. You’ll work closely with your peers in the marketing organisation to review, select and recommend the most impactful marketing technology platforms for Kainos Workday Products, ensuring high value delivery, ease of integration and cross-team adoption, including peers in other functions, primarily Revenue Operations and in Product Marketing. Using these platforms, you will create meaningful insights to allow the business unit to make strategic decisions on campaigns, customers, growth levers and pipeline across the customer journey, from initial awareness through to usage and cross-sell and up-sell. You will create and lead a high-performing team including agency/vendor resources where appropriate to maximise commercial impact and strengthen our market position. 

Your key responsibilities will include: 

• Marketing Technology Platform Strategy:  Overall responsibility for the Marketing Technology Platform decisions for the Kainos Workday Products Team to recommend and oversee adoption of the optimal set of platforms and technologies best aligned with our growth objectives and budgets. The primary focus is to equip the team to create the marketing transformation objectives in our annual plan including delivering compelling ROI from all our investments. 

• Marketing Technology Platform Configuration: With the strategy in place, the role will also have responsibility for setting up the core components to implement this – e.g. lead and opportunity scoring, contactability thresholds, lead flows to stakeholders and handoffs across the organisation 

• Marketing Campaign Insights and Orchestration: Within marketing, the team need deep insights into the performance of campaigns, including attributing the performance of different tactics and channels to inform and build a data-led set of best practices to inform campaign activities and investments for future work. In addition, the role will act as “air traffic control” to align overall marketing calendars and maximise impact by minimising any overlaps of in-market activities. 

• Drive Insights and Performance Analysis for Stakeholders: Create an effective catalogue of dashboards/reports to enable 360 analysis of our marketing performance, ensuring key stakeholders (e.g. product leaders, RevOps, sales, senior leadership, finance) can quickly and easily assess the impact of the work the marketing team is leading. A key focus is to deliver account-level insights in addition to contact insights to align with sales on opportunity development and actions.  

• Align with key stakeholders in Sales: Ensure all teams (SDR, Field Sales and marketing) align on overall funnel management, qualification criteria, SLA between the organisations and terminology. Conduct regular reviews to drive close attention to MQA/MQL flow, pickup and feedback on activities. With RevOps colleagues, share key insights with CMO and CRO and recommendations for improvement. 

• Budget management and Impact Analysis: With the CMO of the business unit, oversee all marketing investments to ensure effective spending across the team and provide independent analysis of campaign effectiveness, marketing ROI and recommend optimal GTM activities grounded in strong analytics and data. Own the key relationships with finance to ensure marketing budget is optimally set at the start of the year, hold peers to account for utilisation and impact and that additional in-year requests are properly crafted. 

• Putting people first & developing others:  As the marketing team develops, you’ll manage, coach and develop several staff, with a focus on managing employee performance and assisting in their career development, supporting a culture of wellbeing and inclusion. This role will also require close management of a number of key vendor relationships, particularly around the Marketing Technology platforms. You’ll be expected to ensure these vendors deliver on time and to budget and we can consistently show strong impact from their work, and escalate where necessary if issues emerge. 

Minimum (essential) requirements:  

• Proven experience in a senior Marketing Operations or Go-to-Market leadership role within a technology or professional services environment, with clear evidence of commercial impact. 

• Deep understanding of Marketing Technology platforms and how they can be deployed to drive scaled growth in a SaaS environment 

• Demonstrated delivery of compelling reports/dashboards and insights to support strategic GTM initiatives. 

• Strong, proven skills in communicating clear, actionable insights from data and coaching others to self-serve to derive ongoing insights 

• Experience of partnering closely with Product Marketing, Campaign Owners, Sales, Revenue Operations and senior leadership to drive high-performing peer relationships and team outcomes 

• Proven ability to build, mentor and scale high-performing teams in a growth organisation. 

• Strong commercial acumen with ability to move between technology, platform and data conversations to business-level strategic insights. 

• Exceptional stakeholder management skills, with the executive presence to influence at senior leadership and board level. 

Desirable:  

• Degree or higher in Marketing, Business Communications or a similar relevant discipline.  

• MBA or other relevant post-grad qualification. 

• Significant technology/ SaaS experience. 

• Experience within the Workday ecosystem.