Vice President, International Marketing

Posted 4 Days Ago
Be an Early Applicant
8 Locations
7+ Years Experience
Food
The Role
The Vice President of International Marketing will lead global marketing efforts for Little Caesars, developing brand strategies, driving sales growth, and engaging with franchisees and agencies. Responsibilities include managing budgets, ensuring brand consistency, and leveraging market insights to adapt strategies across international markets.
Summary Generated by Built In

Bigger Better Future

Imagine working for a company that measures its success based off the growth of its colleagues, a company that invests in its future by investing in you. Little Caesars is a company where our colleagues make an impact.

Your Mission:

We are seeking a highly skilled Vice President of International Marketing to lead the global marketing efforts of our renowned pizza chain. This position requires a strategic thinker with a deep understanding of brand management, international marketing dynamics, and the ability to drive sales and market share growth across diverse global markets. The ideal candidate will possess strong leadership abilities to manage a team of seasoned marketers, collaborate with franchisees, and inspire creative agencies to amplify our brand presence worldwide.

How You’ll Make an Impact:

  • Develop Global Brand Strategy: Develop and implement comprehensive global marketing strategies that align with the company's overall objectives while ensuring consistency and relevance across diverse international markets.
  • Adaptation of Strategies: Customize global brand strategies to meet regional market needs and cultural nuances, ensuring that messaging resonates effectively in each market while maintaining brand integrity.
  • Sales and Market Share Growth: Drive traffic and revenue growth through effective marketing initiatives, leveraging market insights and consumer trends to optimize performance and achieve business objectives.
  • Strategic Leadership: Provide strong leadership and direction to a team of experienced marketers, fostering a collaborative and innovative environment to achieve marketing goals and KPIs.
  • Franchisee Engagement: Coach, engage and collaborate closely with franchise partners to align marketing efforts, support local initiatives, and ensure adherence to brand standards and guidelines.
  • Agency Management: Partner with creative agencies and media partners to develop impactful campaigns that enhance brand visibility and drive consumer engagement globally.
  • Brand Consistency: Uphold brand consistency across all marketing channels, including advertising funds, media placements, and creative executions, to maintain a unified brand identity.
  • Budget Management: Set and manage marketing budgets effectively, allocating resources to maximize ROI and achieve measurable results across international markets.
  • Market Research and Analysis: Commission and leverage market research, competitive analysis, and consumer insights to inform marketing strategies and adapt tactics accordingly.
  • Reporting and Evaluation: Monitor and evaluate the performance of marketing campaigns and initiatives, providing regular reports and insights to senior management and stakeholders.

Who You Are:

  • Proven experience (15+ years) in senior marketing roles with a focus on international markets, ideally within the food and beverage or hospitality industry.
  • Strong understanding of global branding, market dynamics, and consumer behavior.
  • Exceptional strategic thinking and problem-solving skills, with the ability to drive innovation and continuous improvement.
  • Demonstrated leadership abilities with experience in managing and developing high-performing marketing teams.
  • Effective communication and interpersonal skills, with the ability to influence stakeholders at all levels, including franchisees and external agencies.
  • In-depth knowledge of advertising funds management, media planning, and creative development.
  • Analytical mindset with proficiency in market research, data analysis, and performance metrics.
  • Ability to travel up to 50% of the time
  • Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).

All items listed above are illustrative and not comprehensive.  They are not contractual in nature and are subject to change at the discretion of Little Caesars Enterprises Inc.      

Little Caesar Enterprises, Inc. is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regards to that individual’s race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.                                   
The Company will strive to provide reasonable accommodations to permit qualified applicants who have a need for an accommodation to participate in the hiring process (e.g., accommodations for a job interview) if so requested.  
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The Company
Detroit, Michigan
27,882 Employees
On-site Workplace

What We Do

ABOUT LITTLE CAESARS®

Headquartered in Detroit, Michigan, Little Caesars was founded by Mike and Marian Ilitch in 1959 as a single, family-owned restaurant. Today, Little Caesars is the third largest pizza chain in the world, with stores in each of the 50 U.S. states and 27 countries and territories.

Little Caesars recently introduced contactless options for both delivery and carry-out through the Little Caesars app. Pizzas are baked in 475-degree ovens to ensure food safety and never touched after baking. The chain has also reinforced cleanliness and sanitization procedures, increasing the frequency of cleaning commonly touched surfaces including door handles, glass, countertops, Pizza Portal surfaces, phones, and cash registers.

Known for its HOT-N-READY® pizza and famed Crazy Bread®, Little Caesars has been named “Best Value in America” for the past twelve years (based on nationwide survey of national quick service restaurant customers conducted by Sandelman & Associates - 2007-2019 entitled “Highest Rated Chain – Value for the Money”). Little Caesars products are made with quality ingredients, like fresh, never frozen, mozzarella and Muenster cheese and sauce made from fresh-packed, vine-ripened California crushed tomatoes.

An exceptionally high growth company with 60 years of experience in the $145 billion worldwide pizza industry, Little Caesars is continually looking for franchisee candidates to join our team in markets around the world. In addition to providing the opportunity for entrepreneurial independence in a franchise system, Little Caesars offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar

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