SciPlay, is a global leader focused in providing an ever-expanding portfolio of robust iGaming and Social Casino solutions to the global gaming industry. To put it simply - we make Mobile and Facebook games that are fun to play, fun to make, and we're growing like crazy! SciPlay's reach is made possible by the expertise of our rock star teams and game makers. Want to be part of a fast-paced company that lands in the Top 1% of Social Casino games? See more details below!
Position Summary
The User Acquisition manager within SciPlay’s Growth division will manage and optimize large-scale acquisition budgets while working with key ad platform partners such as Facebook, Native & Programmatic media buying channels.
Key Responsibilities:
- Lead paid acquisition efforts across all platforms to achieve volume, quality and ROI goals
- Analyze the performance of marketing campaigns working with large volumes of data to optimize according to the company, team and personal KPIs
- Develop innovative solutions
- Collaborate with product, CRM and retargeting teams to drive events focused on acquisition and engagement. Provide meaningful insights that will help shape product experience to new and existing users
- Monitor user behavior and LTV and provide regular reporting on results
- Identify new partners, platforms and optimization opportunities to drive campaign performance
- Daily, weekly, and quarterly budget forecasting and reporting of results.
- Build and maintain strategic relationships with key acquisition partners.
Requirements:
- At least 1.5 year of experience in mobile user acquisition (free to play mobile gaming preferred)
- Deep understanding of online and advertising space, including tracking tools, technical integrations, and best practices.
- BA or BS in math, engineering, economics or other quantitative field
- Experience working with cross-functional teams such as Analytics and Art
- Exceptional analytic skills and experience working in a metrics and goal-driven environment
- A genuine interest in social, gaming, analytics, and advertising is a must.
- Passion for AI innovation
Qualifications
