The Technical Representative will execute field support strategy in retail channels, enhance brand loyalty, and promote Brooks products through events and promotions.
Who We Are:
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.
Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.
Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.
Our brand values help bond us together and drive our success:
• Runner First: We act in the best interest of the runner
• Word is Bond: We do what we say we’ll do
• Champion Heart: We give our all in everything we do
• There is no “I” in Run: We stay generous with our humanity
• Keep Moving: We find ways to move every day, because joy is kinetic!
We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there
Your Job:
The Brooks Technical Representative will lead and execute the field support strategy in all distribution channels located within their respective territory to increase market share, amplify Brooks’ product leadership, and create recognition, awareness and loyalty for the brand. We are also firm believers in grass roots events and as such have a comprehensive events schedule.
Your Responsibilities:
• Lead the overall field support efforts for Brooks at both Specialty Running Accounts (SRA) and Non-Specialty accounts located within the territory
• Support the Sales and Marketing teams with product launches, in-store merchandising, and innovative grassroots programs at all accounts.
• Work with Sales management and Marketing on the success of National Account sell-thru programs/in-store promotions; all Tec Rep’s are accountable for an established sell-thru number for a pre-determined store base within their respective territory.
• Educate and motivate the retailer, consumer, and all key points of contact about Brooks technology and product leadership via product seminars and clinics.
• Be the eyes and ears of the brand and communicate our brand positioning, competitors, and potential competitor’s activity. It is essential to work closely with your respective Sales Rep to highlight any issues/challenges/successes.
• Provide feedback and analysis via ForceManager (our CRM tool) to measure effectiveness of product initiatives and sales strategies.
• Represent Brooks at running events and expos (for example parkun) including branding, set-up, breakdown, distribution of collateral, interaction with consumers, shoe count and product trial.
Your Qualifications:
• Bachelors degree in Business, Marketing or related field or equivalent combination of education and/or experience.
• 1+ years of retail experience (Athletic Specialty preferred).
• 2+ years of Marketing/Sales experience within the sports industry preferred.
• Excellent verbal and written communication skills in English, demonstrating effective listening through concise, clear verbal and written communication.
• Very strong presentation skills.
• Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company. Works well independently, as well as within a team
• Keen attention to detail in planning, organization and execution of tasks, while still seeing the big picture and understanding how all of the pieces fit together and affect one another.
• Ability to anticipate how a decision made can affect our customers, our partners, our products or other departments’ operations and/or morale; “connecting the dots.”
• Demonstration of innovation and initiative – always looking at improving our products and processes while also displaying a willingness to dive into the details and help out wherever necessary.
• Passionate participation in Brooks’ sports activities a plus, overridden by the ability to understand and empathize with the runner in order to develop loyal, engaging relationships with our customers and the Brooks community.
• Basic knowledge of retail math, inventory management, product merchandising and retail selling skills
• Knowledge of performance athletic footwear/apparel/accessories and their related technologies
• Knowledge of the biomechanics of human motion; understanding of injury prevention basics
• Understanding of the territory’s local running community (events, clubs, coaches, specialty retailers)
• Extensive travel required; able and willing to work weekends and extended hours as required
• Drivers license is mandatory and must show proof of good driving record upon request
• Embraces and lives the Brooks values!
• 1+ years of retail experience (Athletic Specialty preferred).
• 2+ years of Marketing/Sales experience within the sports industry preferred.
• Excellent verbal and written communication skills in English, demonstrating effective listening through concise, clear verbal and written communication.
• Very strong presentation skills.
• Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company. Works well independently, as well as within a team
• Keen attention to detail in planning, organization and execution of tasks, while still seeing the big picture and understanding how all of the pieces fit together and affect one another.
• Ability to anticipate how a decision made can affect our customers, our partners, our products or other departments’ operations and/or morale; “connecting the dots.”
• Demonstration of innovation and initiative – always looking at improving our products and processes while also displaying a willingness to dive into the details and help out wherever necessary.
• Passionate participation in Brooks’ sports activities a plus, overridden by the ability to understand and empathize with the runner in order to develop loyal, engaging relationships with our customers and the Brooks community.
• Basic knowledge of retail math, inventory management, product merchandising and retail selling skills
• Knowledge of performance athletic footwear/apparel/accessories and their related technologies
• Knowledge of the biomechanics of human motion; understanding of injury prevention basics
• Understanding of the territory’s local running community (events, clubs, coaches, specialty retailers)
• Extensive travel required; able and willing to work weekends and extended hours as required
• Drivers license is mandatory and must show proof of good driving record upon request
• Embraces and lives the Brooks values!
Brooks Sports is an equal opportunity employer and our policy is to maintain employment practices that conform to the intent and letter of the laws regarding equal employment opportunity. Brooks is committed to affording equal employment opportunity to all individuals without regard to race, sex, color, religion, national origin, age, disability, veteran or military status, marital status, sexual preference, genetic information or any other basis prohibited by federal, state, or local laws or regulations. This commitment applies to all phases of the recruitment process including hiring, selection, promotions, transfers, demotions, compensation, benefits, or training. Brooks will endeavor to make reasonable accommodation for qualified individuals with known disabilities, unless doing so would result in an undue business hardship or a direct threat to the health or safety of any individual.
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