Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.
Learn more about our culture and how we make our employees happier through The Sprinklr Way.
Job DescriptionAs a Technical Success Manager (TSM) – Core you will be a trusted advisor responsible for driving adoption, value realization, and long-term success for Sprinklr's most strategic customers across the Marketing, Social, and Advertising product suite. Your role exists to bridge the gap between business objectives and platform capabilities using deep product expertise to help customers unlock the full value of Sprinklr’s Core solutions. This is a customer-facing, technically proficient role that empowers clients to scale, automate, and optimize their execution and ROI through Sprinklr — and ensuring Sprinklr becomes a foundational layer in the customer's stack.
What You'll Do
Strategic Product Advising
Lead the strategic technical relationship across Sprinklr’s Core suite: Social Publishing, Listening, Paid Ads, Marketing Analytics.
Act as the primary advisor on platform architecture, user journeys, tagging schemas, and governance frameworks.
Translate marketing KPIs (ROAS, brand health, sentiment shift, audience reach) into Sprinklr configurations and use cases.
Adoption & Value Realization
Own the end-to-end adoption lifecycle across multiple teams (Digital, Social, Brand, Media, Analytics), ensuring frictionless onboarding and proactive value expansion.
Foster relationships with cross-functional stakeholders to align platform adoption with customer-specific goals and KPIs
Conduct workspace audits, health score tracking, and usage diagnostics using internal CSP tools to drive recommendations and de-risk accounts.
Build reusable playbooks to institutionalize best practices across campaign orchestration, paid amplification, and influencer management.
Program Leadership
Coordinate cross-functional teams (Product, Solutions Consultants, Services) to address technical challenges, rollout new modules, or guide strategic expansion.
Run business reviews tailored to executive audiences, combining KPIs, platform telemetry, and business outcomes into ROI narratives.
Co-develop success plans with clear KPI alignment, growth targets, and product rollout timelines—adjusted to market and org evolution.
Customer Empowerment
Deliver stakeholder-specific enablement—executive workshops, advanced user trainings, feature adoption campaigns—designed to improve usability and internal platform advocacy.
Identify blockers to adoption and proactively create corrective action paths: integrations, UX simplification, org change support.
Cultivate internal champions and promise a culture of self-service to strengthen long-term platform adoption
Product Influence
Serve as a feedback loop to Sprinklr Product and Engineering teams—surfacing structured insights based on real-world campaign needs, integrations, or analytics gaps.
Advise customers on how to align their future marketing strategy with Sprinklr's roadmap capabilities and beta features (data management and intelligence, CRM platform and tools, business analytics and reporting, etc.)
Growth & Commercial Support
Work closely with Sales and Solutions teams to uncover upsell/cross-sell opportunities: Ads module, Listening, new brand/geography activation, etc.
Understand the client’s tech stack and vendor landscape to position Sprinklr as a consolidator and differentiator.
Required Qualifications
Bachelor’s degree in Marketing, Communications, Computer Science, or related field.
6+ years in MarTech, AdTech, or digital media consulting, working with enterprise-grade solutions and cross-functional marketing teams.
Deep experience in campaign setup, media planning, or brand marketing strategy at large organizations.
Strong understanding of omnichannel marketing strategy (organic, paid, owned) and platform analytics.
Ability to configure, audit, and optimize workspace and tagging structures in complex enterprise environments.
Executive-level presentation and stakeholder management skills; experience facilitating roadmap sessions and quarterly reviews.
Data fluency: ability to interpret telemetry, product usage, and marketing KPIs and convert into strategic actions.
What Sets You Apart
Prior experience implementing or scaling Sprinklr or similar platforms (Adobe, Salesforce Marketing Cloud, Khoros).
Deep familiarity with social ad platforms (Meta, Google, TikTok), social listening taxonomy, and crisis/PR workflows.
Experience leading digital transformation projects or global rollouts across brands, geographies, or business units.
PMP, Agile, or relevant certification; fluency in campaign lifecycle management tools.
Strong business acumen and comfort advising CMOs, Digital Transformation leads, or Global Brand Managers.
Exceptional relationship-building skills and a collaborative mindset; ability to navigate complex orgs and earn trust across levels
Customer-first thinking with a bias towards empathy
Proactive problem-solving and a proven ability to distill complex needs into clear, actionable strategies; balancing technical depth with business relevance
Why You'll Love Sprinklr:
We're committed to creating a culture where you feel like you belong, are happier today than you were yesterday, and your contributions matter. At Sprinklr, we passionately, genuinely care. For full-time employees, we provide a range of comprehensive health plans, leading well-being programs, and financial protection for you and your family through a range of global and localized plans throughout the world.
For more information on Sprinklr Benefits around the world, head to https://sprinklrbenefits.com/ to browse our country-specific benefits guides.
We focus on our mission: We founded Sprinklr with one mission: to enable every organization on the planet to make their customers happier. Our vision is to be the world’s most loved enterprise software company, ever.
We believe in our product: Sprinklr was built from the ground up to enable a brand’s digital transformation. Its platform provides every customer-facing team with the ability to reach, engage, and listen to customers around the world. At Sprinklr, we have many of the world's largest brands as our clients, and our employees have the opportunity to work closely alongside them.
We invest in our people: At Sprinklr, we believe every human has the potential to be amazing. We empower each Sprinklrite in the journey toward achieving their personal and professional best. For wellbeing, this includes daily meditation breaks, virtual fitness, and access to Headspace. We have continuous learning opportunities available with LinkedIn Learning and more.
EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a judgment-free zone regardless of gender, race, ethnicity, age, and lifestyle preference, among others. We value and celebrate diversity and fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.
Sprinklr is proud to be an equal-opportunity workplace and is an affirmative-action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. See also Sprinklr’s EEO Policy and EEO is the Law.
