At Kyra, we’re leading the future of creator marketing—where data, creativity, technology and AI converge to empower creators and drive business impact for the world’s most ambitious brands. Kyra is a full-service, AI-powered, global influencer marketing agency, helping global enterprise brands like H&M, L’Oreal and Amazon connect authentically with audiences through culturally resonant content. With $15M in Series A funding, our flagship proprietary tech platform, Kyra Platform, facilitates our team to deliver this at scale, driving strategic impact with guaranteed performance.
As a Strategist at Kyra, you’ll lead the development of platform-native campaign strategies that combine creative storytelling with measurable brand impact.. You’ll own the strategic direction from pitch through to post-campaign, turning insights into bold creative concepts that resonate across TikTok, Instagram, YouTube, and beyond.
You’ll collaborate closely with Client Solutions, Campaign Management, Paid Media, and Business Development to deliver campaigns that are not only beautiful—but effective. This role is ideal for a beauty-savvy strategist who’s confident turning data into narrative, client goals into creative, and trends into opportunities.
Location: UK (Remote)
Salary: £60,000 - £70,000 per annum (dependent on experience)
Reporting to: Strategy Director
💡 Strategic Campaign Development
Lead the end-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs
Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals
Write high-quality briefs and strategic decks that inspire both clients and creators
📊 Insights, Data & Measurement Strategy
Define and refine measurement frameworks for success across CPV, ER, and platform-specific KPIs
Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation
Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations
🔍 Trend Forecasting & Cultural Analysis
Lead cultural listening, market research, and platform trend tracking within the beauty category
Translate emerging insights into actionable campaign ideas and brand opportunities
Support new business efforts by contributing trend insights and POVs for decks, pitches, and proposals
📞 Client Engagement & Strategic Advisory
Join client calls to present strategic recommendations and explain the “why” behind campaign decisions
Collaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy based on feedback
Act as the strategic lead across your client portfolio—building relationships rooted in value and clarity
🔑 Strategy Experience in the Creator Space
5–7+ years in strategy, planning, insights, or branded content—ideally in a creator, beauty, or social-first brand
Deep knowledge of platform behaviours, content formats, and the creator economy across TikTok, Instagram, and YouTube
💄 TikTok Fluency
Deep understanding of TikTok culture, trend cycles, and platform-native audience behavior.
Able to translate brand identities into authentic, scroll-stopping creator content
📈 Data-Driven Thinking
Comfortable working with performance metrics, audience data, and platform insights
Ability to structure frameworks, make data actionable, and present performance narratives clearly
✍️ Creative & Commercial Acumen
Exceptional brief-writing, storytelling, and presentation skills
Strong client presence with the ability to articulate ideas confidently and drive strategy forward.
What Makes You Stand Out
A hybrid thinker who blends logic with creativity, intuition with structure
Experience owning strategy across multiple live campaigns and strategic touchpoints
Passion for beauty, social culture, and pushing the boundaries of what creator content can do
💟 Support
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