Strategic Features Manager - Digital Engagement Transformation

End Date

Friday 12 September 2025

Salary Range

£59,850 - £66,500

We support flexible working – click here for more information on flexible working options

Flexible Working Options

Hybrid Working, Job Share, Reduced Hours

Job Description Summary

Lloyds Banking Group leads the UK's biggest digital bank with 20M+ active users.
Digital Engagement collaborates across customer channels to identify ways to build deeper, more trusted relationships with our customers. The team operates in a fast-paced environment, working with partners to deliver first-class digital experiences, supporting customers to become more financially resilient and improve their digital capability. We aim to offer valuable, innovative, and human-like digital banking experiences that are personalised to customer's individual needs.

Job Description

JOB TITLE: Strategic Features Manager - Digital Engagement Transformation

LOCATION(S): Glasgow, Leeds, Birmingham, Manchester, Chester, Bristol, Belfast

HOURS: Full-time

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time at an office hub mentioned above.

About this opportunity

Our Digital Engagement team sits within our Consumer Engagement business and collaborates across customer channels to identify ways to build deeper, more trusted relationships with our customers. The team operates in a fast-paced environment, working with partners to deliver first-class digital experiences, supporting customers to become more financially resilient and improve their digital capability. We aim to offer valuable, innovative, and human-like digital banking experiences that are personalised to customer's individual needs.

We're seeking a Strategic Features Manager to join our growing team! Are you passionate about the shaping the future of mobile banking? Our Strategic Features and Future Proofing team is looking for an innovative, customer-centric individual to join our team and elevate the app experience through the development of existing and new innovative features in partnership with platforms across Lloyds Banking Group; helping us redefine our app experience and achieve our goal of becoming the UK’s #1 banking app!

Role Responsibilities

• Critical Thinking: Developing innovative solutions to ensure strategic features solve customer problems, are aligned to our strategy and elevate the experience challenging the incumbents, Neo banks and other FinTech’s

• Analytical: Understand performance of our channels and customer needs, identifying themes and trends using data from a wide range of sources to advise solutions (Analytics, Customer Feedback, Competitor Analysis)

• Storytelling: Set a clear vision for the future, articulating a data driven narrative of how solutions will solve customer problems, elevate the experience providing clear recommendations, and what it will take to achieve

• Collaboration & Influencing: Join the dots on work across the group to ensure strategic alignment. Engaging with partners in platforms and across business areas to interlock on our vision. Co-create solutions ensuring delivery through others to bring the vision to life for customers

• Problem Solving: Lead on sophisticated problem solving, applying the lens of improving the customer experience first, working collaboratively with peers to form a proposal.

• Digital Technology: understanding of the landscape (mobile apps, APIs, cloud, and how systems connect and share data) with the ability to link technical capabilities to the customer experience.

Key Skills

• Confident working with technical teams to identify enablers, manage dependencies and solutions that align with strategy.

• Are comfortable navigating ambiguity, prioritising and making decisions in a fast-paced environment.

• Familiar with agile methodology or have experience of establishing agile ways of working across teams.

• Are an excellent communicator and natural storyteller with an ability to influence at all levels and be candid when needed.

• Use creative and innovative thinking to effectively problem solve and design improvements.

• Have strong attention to detail, utilising analysis across multiple sources to identify and interpret optimisation opportunities (e.g., adobe analytics, power BI).

• Resilient and tenacious in a dynamic environment.

About working for us

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.

We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%

• An annual bonus award, subject to Group performance

• Share schemes including free shares

• Benefits you can adapt to your lifestyle, such as discounted shopping

• 30 days’ holiday, with bank holidays on top

• A range of wellbeing initiatives and generous parental leave policies

Want to do amazing work, that’s interesting and makes a difference to millions of people? Join our journey!

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks.  We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. 

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.