Sr Marketing Specialist

Sabre is a technology company that powers the global travel industry. By leveraging next-generation technology, we create global technology solutions that take on the biggest opportunities and solve the most complex challenges in travel. 

Positioned at the center of the travel, we shape the future by offering innovative advancements that pave the way for a more connected and seamless ecosystem as we power mobile apps, online travel sites, airline and hotel reservation networks, travel agent terminals, and scores of other solutions.

Simply put, we connect people with moments that matter.

We’re looking for an enthusiastic and proactive digital marketer to join our Campaign Team! You’ll report into the Head of Campaigns and Creative and be part of a global team with colleagues and peers across The Americas, EMEA and APAC. 

You will help shape and drive marketing campaigns in key strategic regions and sectors within EMEA, taking business objectives and turning them into highly targeted, digital-led campaigns to effectively reach and engage the target audience.

We’re looking for a customer-oriented and motivated individual that can recommend and deliver the best communications, channels and tactics to meet the objectives of strategic marketing campaigns in certain markets. You’ll also support regional events from a branding and communications perspective, keeping the customer experience front of mind.

You’ll have multiple stakeholders and projects to manage at one time, so you’ll need to be comfortable with self-prioritization and working across teams. We’re looking for a collaborative, strong communicator who can be comfortable with ambiguity at times – if this sounds like you, we’d love to hear from you!

Our EMEA Headquarters are in Richmond, Greater London – you’ll have flexibility and work in a hybrid environment, with 3 days of the week spent in the office with your colleagues.  

Role and Responsibilities

What will you achieve?

• You’ll own the digital campaign, defining the marketing mix, setting KPI’s and continually tracking and optimizing performance.
• In partnership with customer and product teams or agency resources, create, deliver and manage marketing content to meet campaign objectives and maximize audience engagement (e.g. web landing pages, videos and animations, social posts, videos, blogs, white papers and case studies.
• Project manage and coordinate execution including; agency management, approvals, translations, deployment of communications, overseeing launch to market, and performance tracking.
• Support industry and customer events within the regions you’re responsible for (including virtual events), sponsorships and ABM activities – all while keeping the customer and brand experience front of mind. 
• Work closely with Demand Ops team to analyze data in order to optimize audience segmentation and targeting.
• Be part of a collaborative global team to share ideas, best practices and drive campaign success.

What's in it for you?

• This is a ‘hands on’ role with a lot of variety. You’ll have the opportunity to work with and manage a global network of agencies and freelancers to create impactful marketing campaigns that will help to drive real business results.
• It is an exciting, transformational time for Sabre and the travel industry – you’ll be helping Sabre to articulate and promote its value and vision for the future in the most effective, impactful way.

Qualifications and Education Requirements

Must Have Skills:

• Min. 3 years professional digital campaign marketing experience.
• Experience in B2B campaigns with strong project management skills.
• Ability to collaborate effectively across multiple teams and business units.
• Strong copywriting skills for promotional marketing communications such as emails and social media posts.
• An understanding of digital marketing techniques such as social media for B2B, programmatic advertising, digital content marketing, marketing automation, SEO/PPC and account based marketing.
• Detail-oriented and creative-minded, with and an understanding of what ‘good’ looks like for B2B technology marketing campaigns.
• Understanding of the importance of measurement and tracking of marketing performance and ability to set appropriate campaign objectives and KPI’s.
• Proficient with Microsoft Office programs.
• Fluent English speaker/writer. A second language of Spanish would be highly desirable.

Nice To Have Skills:

• Experience working across a matrixed organization where there are multiple stakeholders to manage.
• Experience using marketing automation tools such as Pardot, and CRM systems such as Salesforce.
• Experience working with and briefing marketing agencies and creative freelancers.
• Solid understanding of using social media for business.
• A curiosity for the travel industry, ecosystem and market conditions.

Ability to think strategically and regionally to devise and adapt content and plans per local market requirements

Skills: Advertising; Brand Marketing; Campaign Development; Content Marketing; Digital Marketing; Online Marketing

We will give careful consideration to your application and review your details against the position criteria. You will receive separate notification as your application progresses. Please note that only candidates who meet the minimum criteria for the role will proceed in the selection process.

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