Who we are
Healthcare needs a better rhythm: one that keeps care continuous and deeply human. Heidi is building an AI Care Partner that works alongside clinicians to make that possible.
We’re a team of doctors, engineers, designers, researchers, and creatives building tools that help clinicians stay focused on what matters most: their patients.
In just 18 months, Heidi has given back more than 18 million hours to healthcare professionals — supporting 73 million patient visits in 116 countries. Today, more than two million patient visits each week are powered by Heidi worldwide.
Backed by nearly $100 million in funding, we’re growing in the US, UK, Canada, and Europe, partnering with leading health systems including the NHS, Beth Israel Lahey Health, and Monash Health.
The Role
We’re hiring an SEO Content Specialist who’s ready to make waves in the AI healthtech space. You’ll be focusing on content writing, optimising on-page content, and streamlining administrative tasks to drive rapid growth globally.
Working closely with the GTM team, you’ll be part of our pioneering organic growth team and will have a great opportunity to build something 0 to 1.
It’s a chance to lay down the organic content foundations that will fuel our hypergrowth, while building a content production engine that will scale 10x over the next few years.
What you’ll do
Content creation: Write high-quality, search-optimised content including blog posts, landing pages, and guides designed specifically to improve organic and AI search visibility, user engagement, and sign-ups.
Keyword research: Conduct thorough keyword, competitor, AIO, and SERP analyses to identify high-value search terms and content opportunities. Align keyword strategy closely with user intent to drive qualified website traffic.
Content experimentation: Test new content strategies, formats, and topics to uncover untapped growth opportunities. Evaluate results to continuously improve content performance and organic reach.
On-page optimisation: Improve content quality by optimising meta titles, meta descriptions, headings, and body copy, ensuring alignment with SEO best practices to maximise visibility and click-through rates.
AI automation: Leverage AI to implement solutions that streamline day-to-day task management, such as generating assets, coordinating translations, publishing workflows, and updating content masterlists, among others.
What we will look for:
3+ SEO copywriting experience, excellent content writing ability, strong understanding of user intent
Proficient in CMS platforms, particularly Sanity
Analytical: Experience with SEO tools and analytics, data-driven decision making
Initiative: Self-starter with proven track record of shipping content that drives growth, comfortable with consistent hands-on execution
Communication: Work effectively with designers, developers, and other stakeholders
Adaptability: Up-to-date with AIO and SEO trends, industry best practices, and new techniques in AI and organic search growth
Bonus: Healthcare-related experience or medical background
If we’d worked together the last 6 weeks, you’d have:
Published at least 13 pieces of high-quality, long-form content
Shipped an improvement initiative to make content production more streamlined
Drafted a process brief for accurately automating performance tracking and reporting
1. Build to Last
We design for safety and reliability so clinicians, patients, and our teams can trust what we build every day.
2. Own Your Practice
Ideas rise on merit, not title, and everyone shares responsibility for the standards we set together.
3. Move Fast, Stay Steady
We move quickly but never at the cost of trust. Progress only matters if people can depend on what we make.
4. Make Others Better
Honest feedback, steady support, and shared growth keep our teams improving together.
Why you will flourish with us 🚀
Work from home in or near Metro Manila
Flexible within AU shift (weekends off)
HMO coverage (Maxicare) with the option to add qualified dependents
Company-provided equipment (MacBook)
Statutory government benefits (SSS, PhilHealth, PAG-IBIG)
Additional paid day off for your birthday and wellness days
Learn from some of the best engineers and creatives, joining a diverse team
The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups
If you have an impact quickly, the opportunity to fast-track your startup career!
