About Samsung Food
At Samsung Food (you might know us as Whisk), we are pioneering the future of everyday care and health — helping individuals and families around the world live better through connected, proactive, and personalized experiences. Our mission is to connect food, health, and home across the Samsung ecosystem, turning data from your devices into personalized guidance that supports you and your loved ones.
We work at the intersection of AI, nutrition, behavior change, and digital health. The Samsung Food app was included in Google Play’s Best of 2020 Everyday Essentials list, has been regularly featured on the Apple App Store, and was nominated for a 2021 Webby Award. We’ve also launched Vision AI, which recognises food and meals using our global Food Genome, and developed deep integrations with Samsung Health and SmartThings.
We are a remote-first team of more than 100 people in over 30 countries, united by our commitment to innovation and impact. As part of Samsung Electronics, we combine the agility of a startup with the scale of the world’s largest consumer electronics company. Join us and help build technology that improves daily life for tens of millions of people across phones, wearables, TVs, and kitchen appliances in the years to come.
Learn more about how we’ve shaped a high-performing global team over the past 14 years.
About the Role
We're looking for a Senior UX Writer/Content Designer (project-based consultant role) to shape how users experience our behaviour-led health journeys inside our product.
You’ll work at the intersection of product, behavioural science, and content — translating behavioural frameworks and product logic into intuitive, human language that helps users take action.
This is a hands-on role. You will help design behavioural journeys and write the in-product copy that powers them.
This is a 6-month project (with the potential for extension), requiring approximately 20 hours per week, and is fully remote.
Please include a link to your portfolio as part of the application process.
What You’ll Do
Own In-Product Copy Across Journeys
- Write and iterate on onboarding flows, in-app journeys, feature education, progress feedback, nudges, empty states, and CTAs
- Ensure each touchpoint aligns with the user’s stage in their journey
- Maintain clarity and simplicity within complex health contexts
- Develop reusable copy patterns and templates for check-ins, assessments, feedback, and reinforcement
Translate Behavioural Frameworks into Actionable Experiences
- Work closely with product managers and a behavioural science consultant
- Turn behaviour change strategies into motivating, easy-to-follow storytelling and copy
- Ensure the user experience feels empowering — not clinical or restrictive
- Support users in building sustainable habits through thoughtful framing
- Review wireframes and prototypes early in the design process
- Contribute to journey and user flow discussions and decisions
- Identify friction points and cognitive overload
- Propose structural improvements to improve clarity, motivation, and comprehension
- Advocate for user-centred language throughout product development
Maintain Narrative & Voice Consistency
- Apply defined tone and voice principles across journeys
- Adapt tone appropriately for onboarding, setbacks, progress, and reinforcement
- Ensure the product feels cohesive across weeks and touchpoints
Iterate Based on Data & Feedback
- Review drop-off and engagement data
- Suggest copy experiments and refinements
- Continuously improve clarity and behaviour adoption through iteration
What We’re Looking For
Experience
- +5 years of experience in UX writing or content design within digital products
- Native English speaker
- Experience working on behaviour-driven products (health, education, fintech, habit-building apps)
- Strong portfolio demonstrating in-product flows and user-centred copy
Skills
- Ability to simplify complex systems into intuitive language
- Strong understanding of cognitive load and behavioural motivation
- Comfortable working in iterative product environments
- Confident collaborating with product, design, and behavioural stakeholders
- Able to balance clarity, empathy, and precision
Nice to Have
- Experience in health, nutrition, or behaviour change
- Familiarity with behavioural frameworks (e.g., COM-B or similar models)
- Experience writing for personalised or adaptive journeys
