About The Role
We are currently seeking an outstanding Senior Research Manager to lead all research on our brand, marketing and audience growth products globally at Skyscanner. This is a critical role within our User & Consumer Research team and the key point person for our Brand & Marketing partners of all levels. In this role you will have the unique opportunity to mentor and develop a small and growing team of Consumer and User Researchers, while also leading some high-profile strategic research projects yourself.
Our Research team’s mission is to drive major incremental growth for Skyscanner by identifying new opportunities and delivering actionable traveller insight that underpins all our product, brand, and marketing decisions. If you’re looking for an opportunity to drive impact across a broad scope in a friendly, collaborative, and dynamic environment, this could be the role for you.
Key Responsibilities
Our new Research Manager for Audience (Brand, Marketing, Comms and Retention) will report to the Director of Research within the Customer Experience (CX) team. Your mission will entail:
- Proactively identifying and scoping research needs across Product, Design, Brand and Marketing and taking ownership for driving forward strategic research initiatives to inform brand, marketing and product strategy.
- Overseeing our two continuous trackers (UX and Brand), ensuring accurate, insightful reporting to our C-suite and Board as part of monthly business reviews.
- Working closely with the Director of Research as well as CX and Product leadership to develop and mature our research and insight capability.
- Setting the bar for high quality of craft across a range of methodologies (ad pre-testing, tracking, brand positioning, user testing, surveys…) and coaching / mentoring members of your team to deliver the same using self-serve research platforms and in-house.
- Collaborating across disciplines to define the problem space, implement the appropriate research solution, and construct a sound, relevant and compelling narrative that inspires action and delivers business impact.
- Championing the voice of the user, obsessing over the relevant metrics, making hard trade-offs, removing blockers, scaling up successes and learning from failures.
- Partnering with our Analytics team to connect the dots in traveller understanding.
About You
- You are a master of discipline with deep research experience in a business setting, covering a range of qualitative and quantitative methodologies, specifically with robust complex quant experience to build and develop expertise in the team.
- You have robust expertise in brand and marketing research, both ad hoc and tracking, and ideally a solid understanding of product / user research as well.
- You are a team player with well-honed influencing, storytelling and leadership skills.
- You have a growth mindset, solution-orientation and strong business sense.
- You relish agency and working in a fast-paced environment.
- You are data-driven and love connecting the what and the why to keep the user at the centre of our decisions.
- You have a track record of transforming businesses with experience with powerful research insights.
Bonus points for:
- Experience in e-commerce / travel
- Breadth of research method expertise.
What You Can Expect
- A supportive, trusting and open working environment - we’re in this together.
- A place where your research will be valued and utilised to improve the traveller experience – being traveller-centric is part of our DNA and there is a real thirst for user insight internally.
- An environment of continuous improvement where we optimise for impact and velocity – we love new perspectives and challenges and we’re constantly experimenting and optimising solutions.
- The opportunity to work alongside and learn from / mentor other talented Researchers / leaders and collectively shape Skyscanner’s Research discipline.
Following extensive surveys and workshops around our teams needs and preferences, we’ve returned to our offices in a hybrid working pattern: typically that looks like two days in the office, flexible to an individual’s need. As such, this role would be a great fit for someone who lives within commuting distance of our UK offices.
#LI-SM2
#LI-Hybrid
