CoinMarketCap Logo

CoinMarketCap

Senior Product Marketing Manager

Reposted 14 Days Ago
In-Office or Remote
15 Locations
Senior level
In-Office or Remote
15 Locations
Senior level
The Senior Product Marketing Manager will lead go-to-market strategies, manage cross-functional teams, and develop messaging for product launches, specifically in the crypto and Web3 space.
The summary above was generated by AI
KEY RESPONSIBILITIES
Lead GTM Strategy & Execution: Develop and execute comprehensive go-to-market (GTM) strategies for new product launches, feature updates, and key initiatives, ensuring alignment with business goals and growth targets.
Feature Prioritization: Working with the product development team to identify and prioritize features that will best meet user needs and achieve marketing goals. 
Messaging & Story Telling: Collaborate with product teams to deeply understand product features and capabilities, and translate these into clear, compelling messaging for different customer segments.
Content Development: Collaborate with content, demand gen, and product teams to build assets including one-pagers, web copy, email sequences, and case studies.
Cross-Functional Leadership : Manage cross-functional teams to ensure timely delivery of launch activities (e.g., content creation, PR outreach, influencer marketing, email marketing).
Community amplification : Work with KOLs, and influencers in the crypto and Web3 ecosystem to promote products, build brand awareness, and engage with users.
Performance Tracking & Optimization: Define KPIs for GTM success and continuously refine strategies based on performance insights.

BASIC QUALIFICATIONS
1. 6+ years of product marketing experience in technology companies, with at least 2 years in the crypto/Web3 or blockchain space.
2. Proven track record of launching products and driving adoption through hands-on marketing efforts.
3. Deep understanding of blockchain technology, cryptocurrencies, and the broader Web3 ecosystem.Experience with competitive analysis, market research, and crafting GTM strategies.
4. Ability to work cross-functionally in a standalone role while collaborating with a diverse, global team.Comfortable in a startup environment where priorities shift, and speed is key.
5. Exceptional communication and storytelling skills, with both technical and creative expertise.

Top Skills

Blockchain
Cryptocurrencies
Web3

Similar Jobs

Yesterday
Remote
3 Locations
Senior level
Senior level
Edtech • Kids + Family • Software
The Senior Product Marketing Manager will develop messaging, create compelling content, and collaborate cross-functionally to drive growth for Paper's products.
Top Skills: B2B MarketingContent CreationEmail MarketingSales Enablement
8 Days Ago
Remote
2 Locations
Senior level
Senior level
Software
The Senior Product Marketing Manager will lead high-impact marketing programs, develop go-to-market strategies, and collaborate across teams to drive business outcomes in the healthcare sector.
Top Skills: B2B SaasHealthcare Tech
9 Days Ago
In-Office or Remote
Toronto, ON, CAN
Senior level
Senior level
Gaming • Mobile
The Senior Product Marketing Manager will drive monetization strategies for YoWorld, manage product communication, and enhance player engagement through innovative campaigns and insights.
Top Skills: A/B Testing MethodologiesAi-Driven ToolsData Analytics

What you need to know about the Belfast Tech Scene

If asked to name the birthplace of the RMS Titanic, you might not say Belfast. Similarly, if asked to name Europe's leading destination for foreign direct investment in new software development, Belfast might not come to mind. Yet, both are true. The city has emerged as a tech powerhouse, recently ranked among the best in the U.K. for tech careers — especially for software developers. It also leads the U.K. with the highest percentage of software development jobs advertised.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account