Senior Product Marketing Manager - Sub Enterprise

Job Description
About Us
HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we've achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 3500 midsize and multinational companies.
Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Fast-growing companies across the globe such as Airtasker, Go Cardless, Fiverr, and VaynerMedia rely upon Bob to help them create the best work experiences for their people.
Come and be you with us
Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that's bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we're waiting with open arms. Come join us.
As a Senior Product Marketing Manager for the Sub Enterprise segment at HiBob, you will drive strategic initiatives to support pipeline creation and revenue goals for high-value accounts. You will create personalized value propositions and customized marketing strategies for strategic accounts. Your work will involve conducting in-depth market and competitor analysis, developing tailored value-based messaging, and delivering impactful GTM strategies, collateral, and enablement assets to support sales and drive revenue growth.
Become an expert in the Sub Enterprise segment, including its value proposition, market dynamics, and competitive landscape.
Partner with global marketing, sales, and product teams to drive pipeline and revenue goals for the Sub Enterprise segment.
Deliver GTM strategies and cross-functional alignment to address the unique needs of strategic accounts
Job Requirements

• Demonstrable experience in product marketing, with a focus on B2B SaaS and experience with Account-Based Marketing (ABM) for strategic accounts.
• Proven success in developing and executing personalized marketing strategies for high-value accounts.
• Strong ability to create strategic messaging that synthesizes customer needs, business impact, product positioning, and competitive differentiation.
• Experience in leveraging insights from research to inform go-to-market strategies and personalized account outreach.
• Skilled visual and written storyteller, with a customer-centric approach to marketing and content creation.
• Ability to think strategically and tactically, zooming in and out to align big-picture goals with detailed execution.
• Exceptional project management skills and the ability to drive results with cross-functional teams in a fast-paced environment.
• Adaptable, resilient, and experienced in dynamic start-up or high-growth environments.

Job Responsibilities

• Work closely with marketing, sales, and customer success teams to deliver market, competitor, and customer insights specific to Sub Enterprise accounts.
• Develop value propositions and business-outcome-oriented messaging tailored to Sub Enterprise accounts, ensuring alignment with ABM principles.
• Lead the development and execution of Sub Enterprise-specific go-to-market strategies for upcoming product launches and initiatives.
• Create tailored content and collateral, including web pages, videos, one-pagers, decks, battlecards, and account-specific enablement tools.
• Be the voice of the Sub Enterprise segment: advocate for customer pain points, represent market trends, and refine ICP (ideal customer profile) definitions.
• Collaborate with the global marketing team to design and execute targeted marketing programs that increase awareness and generate pipeline in the Sub Enterprise segment.
• Partner with Enterprise Sales leadership to co-develop account strategies, identify high-potential verticals, and create value-aligned GTM motions that support multi-stakeholder deal cycles typical of enterprise accounts.
• Conduct ongoing interviews and win/loss analyses with enterprise buyers and deal stakeholders to deeply understand procurement drivers, blockers, and perceptions of HiBob's value.
• Customise messaging and campaigns for specific geographies, verticals, or personas (e.g., HR, IT, Finance) based on regional enterprise trends.

Benefits
HiBob is a village filled with amazing people and we're especially proud of that. It's a place where Bobbers can be themselves. We're about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you'll receive competitive compensation, benefits, and pre-IPO equity alongside all of this:

• Company share options plan - every employee can eventually become a shareHolder
• Cash allowance for health insurance
• Annual vision allowance
• Annual Headspace subscription and wellness benefits
• Travel support (cycle scheme and season ticket loans)
• Hybrid working from day 1
• Work from home allowance - to get your home office set up!
• Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment)
• Bob balance days - Enjoy a company-wide long weekend at the beginning of each quarter
• 2 Social Impact days per year for volunteering
• Awesome employee referral program- $2,500 for each successful referral with an additional ambassador programme
• Pension scheme auto-enrolment from day 1
• Fun company and team social events (locally and virtually with our global teams)
• We love birthdays - take the day off and receive a special gift

If this sounds like something you've been looking for, we'd love to have you. Come on, join our village!
*** Learn about HiBob's hybrid working model ***
BELONGING AT HIBOB
Our success depends on our people, and we want HiBob to be a workplace where everyone can feel a sense of belonging and thrive, so we're committed to being proactive at all levels so that our workforce reflects the communities in which we live, work, and hire.
We are open to all talent. All qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).
Please contact us if you'd like to discuss any adjustments to our process which might help you demonstrate your strengths and capabilities. We want you to bring the best of you. You can email [email protected] or speak to the recruiter when they arrange a call with you.
We will ask you to share some voluntary personal information as you apply. We want to have an opportunity to consider a diverse pool of qualified candidates. This information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. Please take a few moments to complete it. Hiring Managers do not have access to this information, and we will treat your information confidentially.