At Upvest, we are on a mission to make investing as easy as spending money. Upvest empowers businesses to offer a wide range of investment products and the best experience in the field of capital market investment and retirement planning. Upvest’s Investment API is easy to integrate so that fintechs and financial institutions can save resources and fully focus on their core business.
We are proud to partner with Europe’s leading Fintechs and financial institutions such as DKB, Revolut, N26 and Raisin. Founded in 2017 by Martin Kassing, Upvest now brings together over 270 talented professionals from more than 70 nationalities. We’re backed by world-class investors such as Hedosophia, Sapphire, Bessemer Venture Partners, BlackRock, Earlybird, HV Capital, Notion Capital, and Motive Ventures.
Our Marketing team ensures Upvest’s Investment API is widely recognised as the best on the market. We translate complex, regulated, and technical product features into crisp, differentiated messaging that excites clients and positions Upvest as the gold standard in investment infrastructure. We collaborate closely with Product, Sales, and Launch to drive growth, deliver high-impact campaigns, and build thought leadership.
As Senior Product Marketing Manager, you will own the go-to-market strategy for our product launches across Europe and the UK. You’ll craft compelling product messaging and positioning, develop enablement content for Sales and Partnerships, and showcase our product in interactive and accessible ways. Your role will directly influence how enterprise clients, fintechs, and the wider market perceive Upvest, ensuring our differentiation in a competitive landscape.
What you’ll do:Own Upvest’s product messaging and positioning to make complex product features clear, compelling, and client-focused.
Own go-to-market comms plans for new product launches.
Create impactful product marketing materials to support growth across different ICP segments.
Drive product thought leadership initiatives and build Upvest’s product community through events.
Translate market and client insights into actionable input for Product and Growth teams.
5+ years of product marketing experience in B2B SaaS, ideally within fintech, investments, or API-driven infrastructure.
Proven track record of translating complex, technical product features into clear, value-driven narratives across multiple ICPs.
Experience driving GTM strategies for product launches at scale-ups.
Strong collaboration skills with Product, Sales, and Marketing stakeholders.
Background in finance or investments.
Outcome-focused mindset: comfortable setting KPIs and measuring impact.
Hands-on ownership combined with strategic thinking.
Strong communication skills, both written and verbal, with the ability to engage technical and non-technical audiences alike.
Have expertise with regulated products or multi-regional product market entry.
Have experience building and scaling product communities.
Are proactive in bringing the latest product marketing practices into your work.
Are active in sharing knowledge both internally and externally.
Speak German (C1-C2)
Impact-driven work: We’re building the infrastructure that will power the future of investing in Europe. It’s complex, ambitious, and meaningful. You’ll work with modern technologies and create something entirely new. No legacy systems, no limits.
Wellbeing: Recharge with 30 days of annual leave and maintain a healthy lifestyle with sports benefits. Access confidential professional coaching and enjoy the flexibility to work remotely abroad for up to 183 days a year. Recharge with UpRest, a one-month fully paid sabbatical after every 4 years of working at Upvest.
Development: Growth is in our DNA. Each Upvenger has access to a personal development budget and the freedom to decide how to use it.
Flexible work environment: Work from any of our hubs in Berlin, London or Tallinn hybrid or remotely across Europe, depending on the role. We give you the choice and budget to work where you’re most comfortable and productive, either at home or in the office. You choose.
Compensation and equity: We believe that all Upvengers contribute to our success and deserve a competitive, above-market salary and a participation in our employee equity program.
Team celebrations: Participate in company-wide events, such as UpFest, dinners, offsites and our Holiday party, to connect with colleagues and celebrate our achievements.
Inclusion: We’re committed to a culture where everyone belongs and thrives. Our Employee Resources Groups foster inclusion and connection, like Upfem for our female Upvengers, or UpVergent supporting neurodivergent Upvengers and allies.
Make it easy for others. We simplify the complex and act with the best intentions
Own the outcome. We are proactive, fast and confident to get the job done, valuing progress over perfection.
Rise to the challenge. We aim high and push the boundaries. We stay curious, learn and celebrate our wins together.
Tell the story. We start with the Why to align on purpose. We are transparent and share knowledge to empower and inspire others.
Upvest is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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