.png)
Lob was built by technical co-founders with a vision to make the world programmable.
We offer two flagship APIs (print & mail and address verification) that enable companies to send postal mail as effortlessly as sending emails. Lob is venture-backed by some of the most reputable investors in tech, and we are building our team to shape the future of our company and meet the demands of a quickly growing customer base and dynamic product offerings.
Senior Product Manager, Martech
We are seeking a Senior Product Manager with deep expertise in marketing technology to take our product to the next level. In this role, your mission is to understand the distinct needs of marketers across different industries, run iterative product experiments, and build a delightful user experience that captures the nuances of print. We need a seasoned Product leader with a passion for omnichannel marketing, and the decisiveness to chart a clear course of action.
As the Senior Product Manager, Martech, you’ll…
- Own the vision, strategy, and roadmap for Lob’s Enterprise marketer workflow, inspiring users to test variants for optimal impact and grow their mail program over time
- Work closely with engineers, designers, and data scientists to build intuitive, high-impact features that integrate with marketing tech stacks and CRMs
- Develop tools that enable marketers to easily personalize mail creative, segment audiences, and automate drip campaigns
- Leverage AI for Direct Mail execution, from creative proofing to audience expansion
- Touchbase with customers, conduct user research, and analyze data to deeply understand marketer pain points and ensure our solutions drive measurable value
- Partner with customer success and sales teams to launch new features, gather feedback, and continuously refine our offerings
- Partner with our own marketing team to dogfood the product and drive awareness
Potential focus areas in your first 6 Months
- Channel Onboarding: Build A/B and Holdout testing flows into the product to help marketers gauge initial success with the channel, and determine investment
- Data Extraction: Develop no-code pathways for marketers to easily receive Lob data in their CRM, and analyze multi-touch attribution / incremental lift of mail on conversion
- Analytic Display: Explore how Lob’s engagement CTA’s, delivery data, and site visitor Pixel can combine to create a comprehensive view of campaign performance
- Native Integrations: Determine future investments in integrations that will enable marketers to trigger mail to audience segments in their system, set suppression criteria, and measure the impact of drip campaigns
What will you bring to this role…
- 5+ years of product experience, with a strong background in marketing technology, CRM integrations, or attribution modeling
- Strong analytical aptitude, and a sense for how to intuitively display data to internal teams and customers
- A curious soul, motivated by solving complex problems
- Superb written and verbal communication
- Deep understanding of marketing teams’ goals, testing processes, terminology, and ecosystem
- Experience developing B2B SaaS products
We are looking to #LevelUp and #EmpowerDiversity, we invite you to apply if you possess even some of these:
- Experience in direct mail marketing
- Familiarity with AI applications in marketing automation, and are adept at leveraging the latest AI tools to drive efficiency within the Product discipline
- Previous experience integrating marketing tools with CRMs such as Salesforce, HubSpot, or Marketo
Compensation Information:
Base: $152,500 - $170,000
<#LI-REMOTE #LI-GD1
“Lob’s salary ranges are based on market data, relative to our size, industry and stage of growth. Salary is one part of total compensation, which also includes equity, perks and competitive benefits. Salary decisions are based on many factors including geographic location, qualifications for the role, skillset, proficiency and experience level. Lob reasonably expects to pay candidates who are offered roles within the provided salary ranges.”
We offer remote working opportunities in AZ, CA, CO, DC, FL, GA, IA, IL, MA, MD, MI, MN, NE, NC, NH, NJ, NV, NY, OH, OR, PA, RI, TN, TX, UT, and WA, unless specified otherwise in the job description above.
If you are looking for a progressive, fun-spirited, and mentally stimulating environment, come join us at Lob!
Our Commitment to Diversity
Lob is an equal opportunity employer and values diversity of backgrounds and perspectives to cultivate an environment of understanding to have greater impact on our business and customers. We encourage under-represented groups to apply and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or criminal history in accordance with local, state, and/or federal laws, including the San Francisco’s Fair Chance Ordinance.
Recent awards
#88 on BuiltIn's Best Remote Midsize Companies to Work For in 2025
BuiltIn Best Remote Midsize Companies to Work For in 2024
BuiltIn Best Midsize Companies to Work For 2022
