The Senior Product Manager will lead Spotify's subscription product strategy, focusing on user conversion, activation, and retention while collaborating across teams and evaluating data-driven experiments.
Mission Statement
The Subscriptions Mission builds and evolves Spotify's subscription products and marketplace experiences to drive sustainable user and revenue growth globally. We focus on awareness, acquisition, activation, retention, and monetization strategies that help users unlock the full value of Spotify while enabling the business to scale efficiently and responsibly.
About the Team
This role sits at the heart of the Subscriptions Mission and owns how users move through the freemium funnel — from the moment a free user encounters Premium value, through trial, conversion, activation, and into long-term retention. You’ll partner closely with product, design, marketing, finance, pricing & packaging, and regional commercial teams to shape the end-to-end subscriber journey across plans and markets.
What You'll Do
- Own the product strategy and roadmap for the freemium-to-Premium funnel, improving conversion, trial-to-paid, ARPU, and long-term retention
- Shape subscription plans and portfolio in partnership with Pricing & Packaging, including tiers, durations, and regional pricing strategies
- Lead discovery, design, and delivery of subscriber-facing features from concept through global rollout
- Run lifecycle and monetization experiments across trials, win-back, upgrades, payment recovery, and retention flows
- Translate behavioral and revenue data into hypotheses, define success metrics, and drive a prioritized experimentation roadmap
- Design and evaluate A/B experiments, scaling solutions that deliver measurable impact
- Balance trade-offs across user value, revenue impact, and operational complexity
- Partner with Finance, BizOps, and regional teams to localize plans, offers, and messaging
- Communicate strategy, results, and trade-offs clearly to senior stakeholders
Who You Are
- You have 5+ years of product management experience delivering customer-facing products at scale
- You have strong experience working with subscription or monetization models
- You think in funnels and cohorts, connecting product decisions to business outcomes like retention and revenue
- You are comfortable designing and interpreting experiments and using data to guide decisions
- You have experience working across global markets and understand how to balance consistency with localization
- You bring strong judgment when making product and prioritization trade-offs
- You communicate clearly and collaborate effectively across cross-functional teams
- You are curious, adaptable, and comfortable working in ambiguous environments
Where You'll Be
- This role is based in London, United Kingdom or Stockholm, Sweden
- We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home
Similar Jobs
Artificial Intelligence • Consumer Web • Digital Media • Information Technology • Social Impact • Software
As the Lead Product Designer for Discover, you'll design AI-driven experiences for a two-sided marketplace while mentoring the design team and owning the product design direction.
Top Skills:
Ai-Assisted Prototyping Tools (CursorClaude CodeFigmaLovable)V0
Artificial Intelligence • Cloud • Sales • Security • Software • Cybersecurity • Data Privacy
Advisory Solution Consultants at SailPoint use technical expertise and customer engagement to address identity and security challenges, collaborating with sales teams and delivering demonstrations of solutions.
Top Skills:
Ai-Driven SolutionsAWSAzureGCPIaasSaaS
Artificial Intelligence • Consumer Web • Digital Media • Information Technology • Social Impact • Software
The Senior Site Reliability Engineer will manage system incidents, improve monitoring and logging, optimize database infrastructure, and collaborate on scaling systems efficiently.
Top Skills:
AWSClickhouseKubernetesMySQLPostgresRedis
What you need to know about the Belfast Tech Scene
If asked to name the birthplace of the RMS Titanic, you might not say Belfast. Similarly, if asked to name Europe's leading destination for foreign direct investment in new software development, Belfast might not come to mind. Yet, both are true. The city has emerged as a tech powerhouse, recently ranked among the best in the U.K. for tech careers — especially for software developers. It also leads the U.K. with the highest percentage of software development jobs advertised.
