As Senior Paid Media Manager, you'll strategize and execute cross-channel paid media campaigns, manage budgets, ensure efficiency, and collaborate with teams to drive growth and efficiency.
Tradeify is a fast-growing fintech company focused on empowering traders through access to capital and modern trading tools. We’re scaling quickly, broadening our product portfolio and markets, and investing in marketing to fuel the next stage of growth.
As Senior Paid Media Manager, you will own cross-channel paid media end to end-strategy, execution, measurement, forecasting, and pacing - to help accelerate this growth story. You’ll manage substantial multi-platform budgets (Google Ads, Meta, Microsoft Advertising/Bing, X/Twitter, Reddit, Spotify, and more), build systems (including AI-enabled alerts and QA guardrails)
Key Responsibilities
- Strategy & Execution: Plan, launch, and scale integrated campaigns across search, social, display, and audio to hit growth goals.
- Budgeting, Pacing & P&L: Forecast spend, manage pacing by channel/geo/audience, and protect efficiency (no over/underspend).
- Experimentation: Build and run structured test roadmaps (bids, audiences, creative, landing pages), document learnings, and operationalize wins.
- Measurement & Analytics: Own conversion tracking, pixels, UTMs, and events. Build dashboards and deep dives in Looker Studio and GA4; translate analysis into decisions.
- Cross-Functional & Agency Collaboration: Partner closely with Creative, Web, Sales/RevOps, and Data, and coordinate with external agency partners/contractors to align messaging, landing experiences, and attribution.
- Systems & Safeguards: Design and maintain scalable operating systems-integrate AI where useful (e.g., scripted alerts, anomaly detection, bulk QA, creative variant generation), and implement QA checklists and guardrails to prevent errors and budget leakage.
- Communication & Reporting: Deliver weekly pacing updates and executive-ready narratives; present forecasts and “what it takes” models for different growth scenarios.
Required Qualifications (applications without these will not be considered)
- 7+ years of hands-on paid media experience (minimum 5-7 years) owning multi-channel campaigns.
- Direct ownership of at least 4 of the following platforms: Google Ads, Meta Ads, Microsoft Advertising/Bing, X (Twitter) Ads, Reddit Ads, Spotify Ads Manager.
- Proven track record managing $5M+ per year in aggregate paid media spend while meeting or beating CAC/ROAS targets.
- Expert in Looker Studio (Data Studio) and Google Analytics 4, plus experience with at least one user-level analytics platform (e.g., Amplitude, Mixpanel, Heap).
- Strong understanding of machine-learning bidding strategies (e.g., tROAS, tCPA, Maximize Conversions/Value)-how they learn, ramp, and can be guided via signal quality, budgets, conversion definitions, and audience seeds.
- Demonstrated competence in forecasting, scenario modeling, and channel-level P&L management.
- Excellent written and verbal communication skills; able to brief creatives, align stakeholders, and present to leadership.
Nice to Have
- DV360 (programmatic/video/CTV/audio) and/or SA360 (multi-engine search management).
- Digital out-of-home (DOOH) buying or planning.
- Conversion-oriented copywriting for ads and landing pages.
- SQL or scripting experience for analytics/reporting.
What Success Looks Like
- Channel mixes that both scale and remain efficient.
- Clean, decision-oriented dashboards and memos that drive action.
- Budgets that pace precisely toward monthly/quarterly goals.
- Consistent test velocity and a clear repository of documented learnings.
- Strong cross-functional and agency partnerships that improve throughput and results.
How You Work
- Startup-ready: bias to action, resourceful, comfortable with ambiguity.
- Collaborative yet autonomous: you partner closely but don’t need hand-holding.
- Fast-paced and organized: you can run multiple launches while keeping reporting crisp.
Growth & Advancement
- This role offers the opportunity to grow scope rapidly-expanding budget ownership, leading cross-channel strategy, mentoring junior buyers, and, over time, potential advancement into Group Manager or broader Growth leadership responsibilities.
Our Hiring Process
Recruiter Interview: If we like your initial application, expect to schedule an interview with a member of our recruitment team. This interview will focus on getting to know you a bit more and will explain the culture of the company. We want to know more about why you want to join our team, how you feel about our company, and how it fits into your overall career plan to make sure this is the right place for you.
Interview(s) with your future manager: This is to make sure that you are a fit for the role you are applying to and to explore your career history. In this interview, we’ll learn more about the hard and soft skills you possess to help determine if you’d be a good fit for us.
Final Interview(s) with Leadership: Depending on the role, you may be interviewed by our Director of Marketing and potentially other senior leaders to assess your strategic thinking and fit within the broader team.
Top Skills
Bing Ads
Google Ads
Google Analytics 4
Looker Studio
Meta Ads
Microsoft Advertising
Reddit Ads
Spotify Ads
Twitter Ads
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