The Senior Marketing Manager for Nordics will shape marketing strategies to enhance market share, ensuring effective communication and collaboration across teams. Responsibilities include leading consumer-focused campaigns, insights-driven product positioning, team management, and agile adaptation to market changes.
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
As a Senior Category Marketing Manager for Nordics, you will be responsible for developing and implementing strategic marketing initiatives in the UK to drive growth and increase market share within specific product categories for Ninja. You will work closely with cross-functional teams, including product development, global category marketing, sales and trade teams, to understand market trends, competitive landscapes and consumer behaviours, using this data to inform marketing and propositions.
You will relentlessly and successfully drive continuous innovation and seek to deliver 5-star customer experiences across the global business for SharkNinja. You have the mindset that anything is possible and possess the willingness to do whatever it takes to win.
What You'll Do:
What You'll Bring:
Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
As a Senior Category Marketing Manager for Nordics, you will be responsible for developing and implementing strategic marketing initiatives in the UK to drive growth and increase market share within specific product categories for Ninja. You will work closely with cross-functional teams, including product development, global category marketing, sales and trade teams, to understand market trends, competitive landscapes and consumer behaviours, using this data to inform marketing and propositions.
You will relentlessly and successfully drive continuous innovation and seek to deliver 5-star customer experiences across the global business for SharkNinja. You have the mindset that anything is possible and possess the willingness to do whatever it takes to win.
What You'll Do:
- Oversee the continued refinement and development of all go-to-market communications and content across all consumer touch points.
- Drive a consumer first mentality to develop, alongside regional colleagues, relevant messaging and creative assets that embody our brand positioning and deliver clear consumer understanding of the products and brand.
- Be the category expert and leader: understand consumer, price, positioning, competitive landscape and market needs by digesting insights, connect the dots, and effectively summarise conclusions to help better inform roadmap or launch plans.
- Partner with cross-functional teams and external agencies to create breakthrough content such as packaging, digital, social, influencer, brand partnerships and CRM.
- Collaborate with research partners to validate messaging and content.
- Be willing to win as a team, partnering closely with a local and Regional matrixed organization to drive decision making and business goals.
- Build, retain, and manage an A-player team. Manage performance and talent development with clear talent development plans in place.
- Be nimble and flexible; adapt quickly to changing circumstances or new insights.
- Be in the details and hands on; think strategically but drive to action.
- Clearly articulate Product Solutions and Challenges to the Regional teams and translate these into highly impactful projects.
- Set priorities and keep momentum going on a mix of projects and project timelines. Respond quickly to shifting priorities without losing sight of longer-range projects and goals.
- Challenge assumptions and think innovatively to solve complex problems creatively.
- Hold cross-functional engagement sessions and encourage "new" thinking and ways to iteratively improve.
What You'll Bring:
- Min 6 years of job experience in the area of Brand and Product Marketing, preferably within category/ brand.
- Significant experience in a senior marketing or channel/distribution role, ideally with a focus on the Nordic retail environment.
- EU/Multi matrix org management/ experience.
- Proposition development & execution experience.
- Product Lifecycle management experience with technical aptitude.
- Strong numeracy/commercial acumen.
- Relentless collaboration.
Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]
Similar Jobs at SharkNinja
Beauty • Robotics • Design • Appliances • Manufacturing
The Senior HR Business Partner will develop and execute people strategies, manage employee relations, and support talent management to drive organizational success in the EMEA region.
Beauty • Robotics • Design • Appliances • Manufacturing
The Trade Marketing Manager will implement a trade marketing strategy, develop business plans, manage budgets, and execute promotional campaigns while collaborating with retailers.
Beauty • Robotics • Design • Appliances • Manufacturing
The Commercial Analyst will drive data analysis, reporting, and strategy development to enhance category performance and support decision-making, collaborating cross-functionally to provide insights to stakeholders.
Top Skills:
ExcelPowerPoint
What you need to know about the Belfast Tech Scene
If asked to name the birthplace of the RMS Titanic, you might not say Belfast. Similarly, if asked to name Europe's leading destination for foreign direct investment in new software development, Belfast might not come to mind. Yet, both are true. The city has emerged as a tech powerhouse, recently ranked among the best in the U.K. for tech careers — especially for software developers. It also leads the U.K. with the highest percentage of software development jobs advertised.
