As Senior Marketing Executive, you will work with and support the Marketing Manager within the Acquisitions team, to evaluate, plan and implement marketing campaign activities to acquire new subscribers to our paywall products.
What you'll be doing
- Plan and execute conversion-driven and traffic-driven campaigns across paid (PPC & social) and owned (ad ops, brand site, email, newsletter, push notifications) channels. Working closely with internal teams to make campaigns live and optimised to the target audience
- Understanding of paywall technology to drive subscription growth and user engagement
- Strong grasp of SEO growth strategies with proven optimisation experience
- Measure and report on paid and owned channel performance against goals (KPIs)
- Identify trends and insights, keywords that can be targeted to increase website traffic
- Growing data through upper funnel activity; newsletter promotion, competitions and sampling
Experience that will put you ahead of the curve
- Previous relevant subscription or paywall marketing experience and/or marketing qualification
- Experience with paywall platforms e.g. Piano, Kiosk
- Experience of driving traffic through content marketing campaigns
- Ability to manage competing projects under time pressure
- Excellent stakeholder management skills and experience of working collaboratively with brand teams and across other departments.
- Analytical, numerate and commercially aware with the ability to extract insights from performance data
- Understand sub metrics that feed into new customer growth across our marketing channels and performance tracking against these
- Good understanding of creating UTM tracking and monitoring results in Google Analytics and Looker Studio
- Understand the importance of results analysis in planning new campaigns
What's in it for you
The expected range for this role is £25,000 - £29,000
This is a Hybrid role from our Bath Office, working three days from the office, two from home
… Plus more great perks, which include;
- Uncapped leave, because we trust you to manage your workload and time
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend and get rewarded when they join Future
- Wellbeing support with access to our Colleague Assistant Programmes
- Opportunity to purchase shares in Future, with our Share Incentive Plan
Internal job family level P6
Who are we…
We’re Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.
We’ve got ambitious plans that further build on our growth momentum and unlock new opportunities – and we’re looking for driven people who want to be a part of it!
Our Future, Our Responsibility - Inclusion and Diversity at Future
We embrace and celebrate diversity, making it part of who we are.
Different perspectives spark ideas, fuel creativity, and push us to innovate. That’s why we’re building a workplace where everyone feels valued, respected, and empowered to thrive.
When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It’s not just about what you bring to the table — it’s about making sure the table has room for everyone.
Because a diverse team isn’t just good for business. It’s the Future.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
Find out more about Our Future, Our Responsibility on our website.
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