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Avaloq

Senior Marketing and Communications Manager – UK & Europe

Posted 10 Days Ago
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In-Office
London, England
Senior level
In-Office
London, England
Senior level
Lead marketing strategy for the UK and Europe, focusing on account-based marketing, events, campaign localization, and client engagement.
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Company Description

Founded and headquartered in Switzerland, Avaloq is continuously expanding its global footprint with around 2,500 colleagues in 12 countries, and more than 170 clients in 35 countries. We are an industry-leading provider of wealth management technology and services for financial institutions around the world, including private banks and wealth managers, investment managers, as well as retail and neo banks. Our research led approach and continual innovation is powered by the passion and creativity of our colleagues.
We are always looking for talented people to join us on our mission to orchestrate the financial ecosystem and democratize access to wealth management. Avaloq offers the opportunity to work closely with some of the world’s leading financial institutions as we jointly develop and shape careers. Championing a collaborative, supportive and flexible work environment empowers our colleagues to reach their full potential.

Job Description

This is a fantastic opportunity for a proficient marketing and communications professional to deepen client and prospect engagement across Avaloq’s key European growth markets. This role is based in London and oversees two official regions: the United Kingdom and Continental Europe, with today’s priority markets including Luxembourg and Germany.

Europe is a strategically important region for Avaloq, and this role balances high‑touch involvement in priority markets with scalable programs across the broader European landscape. You will lead regional events, account‑based marketing (ABM), targeted campaigns, and high‑quality client success storytelling. Cross‑functional collaboration with sales, product, and global marketing teams will be essential to successfully localize global initiatives, strengthen client relationships, and contribute directly to pipeline growth.

You will join our international team of diverse, highly skilled marketers promoting Avaloq’s leading wealth management technology and services.

  • Develop and implement UK & Europe field marketing strategy in alignment with the regional head, sales leadership, and global marketing, building trusted relationships to define priorities, support account plans, and accelerate pipeline growth.
  • Drive localized marketing impact through targeted field initiatives: regional events, executive roundtables, partner activities, and client community programs.
  • Lead end‑to‑end event management (planning, content, logistics, promotion, follow‑up) for owned and sponsored events.
  • Develop and execute account‑based marketing (ABM) programs, including tailored content, outreach, and experiences for priority accounts.
  • Produce and curate client success stories, testimonials, and case‑study assets tailored to the European market.
  • Adapt and localize global marketing campaigns, assets, and messaging to ensure relevance for regional audiences.
  • Manage the UK & Europe marketing budget and ensure effective allocation of resources across programs. Track, analyse, and report on campaign and event performance, providing actionable insights to stakeholders.

Qualifications

  • In-depth knowledge of the European financial services landscape, with a demonstrated ability to activate marketing initiatives in these markets.
  • Proven track record in field marketing or regional marketing, including event management, ABM, campaign localization, and content creation.
  • Proficient communication, interpersonal, and project management skills with proficiency in English
  • Established network within the UK financial ecosystem, including media partners, conference organisers, and industry stakeholders.
  • Flexibility to travel once a quarter.

It would be a real bonus if you have:

  • A Bachelor’s degree in Marketing, Communications, Business.
  • Proven experience in B2B marketing or the financial services sector would be beneficial.
  • Ability to speak German in a professional capacity.
  • Exposure to working in the German market.

Additional Information

We realize that managing work life balance is a challenge we all face in our daily lives and in order to support with this we are pleased to offer hybrid and flexible working for most of our Avaloqers to maintain work life balance and still continue our fantastic Avaloq culture in our global offices. 

In Avaloq we are proud to embrace diversity and understand the success of our business is built on the power of different opinions, we are whole heartedly committed to fostering an equal opportunity environment and inclusive culture where you can be your true authentic self. 

We hire, compensate and promote regardless of origin, age, gender identity, sexual orientation or any other fantastic traits that make us all unique, we have done our best to write this advert in an inclusive and neutral way. 

Please be aware that we will not accept speculative CV submissions for any of our roles from recruitment agencies, and any unsolicited candidate submissions will be exempt from any payment expectations.  

Top Skills

Account-Based Marketing
Crm Software
Event Management
Marketing Automation

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