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The Senior Manager, Performance Marketing will develop and execute global paid media strategies, optimize marketing campaigns, and analyze performance to drive pipeline and revenue growth.
Our mission
Constructor’s mission is to enable all educational organisations to provide high-quality digital education to 10x people with 10x efficiency.
With strong expertise in machine intelligence and data science, Constructor’s all-in-one platform for education and research addresses today’s pressing educational challenges: access inequality, tech clutter, and low engagement of students.
Our headquarters is located in 🇨🇭Switzerland, and we also have legal entities in 🇩🇪Germany, 🇧🇬Bulgaria, 🇷🇸Serbia, and 🇸🇬Singapore
Please send your resume in English only.- Location: Flexible (Remote within Europe or US East Coast preferred)
Reports to: Head of Demand Generation > CMO
Works closely with: Product Marketing, RevOps, Sales, Product, and Regional Marketing TeamsThe RoleThis is a senior, hands-on role at the intersection of data, storytelling, and revenue operations. You’ll execute Constructor Tech’s global paid media strategy and performance ensuring every campaign connects directly to pipeline and ARR growth.You’ll work cross-functionally with Product Marketing, RevOps, Sales, and Product teams to align performance campaigns with product priorities, GTM launches, and sales enablement goals.Your north star: pipeline acceleration, CAC efficiency, and full-funnel performance.What You’ll DoStrategy & Leadership- Develop and execute Constructor Tech’s global paid media and performance marketing strategy across B2B and B2C markets.
- Partner with Product Marketing to translate positioning and personas into campaigns that convert across the entire buyer journey.
- Collaborate with RevOps and Sales to ensure accurate attribution, clean funnel visibility, and shared accountability for pipeline impact.
- Partner with Product teams to understand new features, customer use cases, and market insights that can inform campaign messaging and targeting.
- Serve as an internal thought leader on performance marketing best practices, driving a culture of experimentation and continuous optimization.
Execution & Optimization- Lead multi-channel campaign planning and execution across LinkedIn, Google, YouTube, Meta, and programmatic platforms.
- Build a rigorous testing and optimization framework for creative, copy, targeting, and landing pages.
- Collaborate with Product and Sales Enablement teams to ensure campaigns are tightly aligned with product launches and sales priorities.
- Optimize spend allocation to balance awareness, lead generation, and pipeline acceleration, always tying activity to measurable ROI.
Analytics & Reporting- Build and maintain performance dashboards with RevOps to connect marketing spend to pipeline and closed-won revenue.
- Analyze funnel performance and campaign attribution to uncover actionable insights.
- Present campaign results and insights to leadership, highlighting business impact, learnings, and next steps.
Cross-Functional Collaboration- With Sales: Work weekly with Sales Enablement and SDR leadership to align on lead quality, campaign messaging, and sales feedback loops.
- With Product Marketing: Ensure consistent storytelling across paid media, content, and field marketing.
- With Product: Translate product updates and new capabilities into compelling campaign narratives and value propositions.
- With RevOps: Collaborate on data integrity, attribution modeling, and funnel optimization to ensure end-to-end visibility.
- With Regional Teams: Enable localized campaigns and share best practices for multi-language, multi-region optimization.
What You Bring- 7–10 years of experience in performance or growth marketing (B2B SaaS or EdTech strongly preferred).
- Proven track record of driving measurable ROI and pipeline growth through digital campaigns.
- Deep understanding of paid channels (LinkedIn, Google, YouTube, programmatic) and analytics platforms (GA4, HubSpot, Looker, or similar).
- Strong collaboration skills; you can speak the languages of Sales, Product, and RevOps fluently.
- Hands-on experience managing and optimizing six-figure+ budgets across global markets.
- Strategic thinker with operational rigor; you can balance long-term brand building with short-term performance goals.
- Excellent communicator who can translate data into insight and insight into action.
Success in This Role Looks Like- 25%+ improvement in marketing-sourced pipeline efficiency within six months.
- Deep alignment with Sales, Product, and RevOps campaigns connect directly to business outcomes.
- Global paid media programs that scale efficiently across regions and product lines.
- Insights from performance data directly informing GTM strategy and product decisions.
What We Offer
- 💻 Choice of work equipment (e.g., laptop, monitor, etc.)
- 🇬🇧 English classes (iTalki – $130 monthly)
- ⏰ Flexible schedule (we usually work between 09:00/10:00 and 18:00/19:00 CET or EET)
- 👶 Newborn bonus (€500 per child)
- 🧠 Patent remuneration
- 🌴 Paid leave
- 🧑💻 Remote work in locations without our offices
- Hybrid work in locations with offices (2 days in-office, 3 days remote):
- 🇧🇬 Sofia: 59 G. M. Dimitrov Blvd., NV Tower, 8th floor, 1700
- 🇷🇸 Belgrade: Makedonska 12, 11000 Belgrade, Serbia
Constructor fosters equal opportunity for people of all backgrounds and identities. We are led by a gender-balanced board committed to building a diverse and inclusive organisation where everyone can become their best self. We do not discriminate based on age, disability, gender identity, sexual orientation, ethnicity, race, religion or belief, parental and family status, or other protected characteristics. We welcome applications from women, men and non-binary candidates of all ethnicities and socio-economic backgrounds. We encourage people belonging to underrepresented groups to apply.
Top Skills
Ga4
Google
Hubspot
LinkedIn
Looker
Programmatic
Youtube
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