Silverfort is a cyber-security startup that develops a revolutionary identity protection platform. Our mission is to provide industry-leading unified identity protection solutions for hybrid and multi-cloud environments. Using patented technology, Silverfort’s platform enables strong authentication across entire corporate networks and cloud environments, without any modifications to endpoints and servers.
Silverfort has been widely recognised as an industry innovator, being named “Best of MFA award” from Expert Insights, Microsoft Security 20/20 partner award, and Homeland Security Award for Best Identity Access Management platform for its agentless secure authentication and zero trust platform by Astors.
We are seeking a strategic and experienced Senior Manager, Marketing Operations to optimize and scale our marketing operations. This role will oversee go-to-market campaign operations and the supporting tools that drive demand generation. As a key player within the marketing operations team, you will play a critical role in improving operational efficiency, advancing marketing maturity, and driving operational excellence.
Responsibilities
- Partner with the Global Head of Marketing Operations to define and execute a comprehensive marketing operations strategy aligned with business goals and growth objectives.
- Collaborate with Marketing Leadership to streamline the technical elements of campaign production processes, enhancing efficiency, effectiveness, and overall impact.
- Ensure the right technologies, processes, and tracking mechanisms are in place to support campaign execution, particularly through optimization of our Marketing Automation Platform (HubSpot).
- Build and optimize marketing automation, including building workflows, smart lists, and segmented nurture campaigns.
- Collect, analyze, and apply data insights to measure performance outcomes and shape campaign strategies. Be able to tell a story with the metrics that enables the go-to-market teams to improve and adapt.
- Work collaboratively with the go-to-market operations teams to optimize our cross-functional technical ecosystem, implement cutting-edge technologies including AI tools, and lead special projects aimed at enhancing go-to-market operations.
- Troubleshoot HubSpot-related issues and serve as the internal subject matter expert.
- Oversee marketing database management, including segmentation, data hygiene, and governance to support personalization and targeting efforts.
- Ensure compliance with global data privacy regulations (e.g., GDPR, CCPA) and implement data governance best practices.
- Provide mentorship, guidance, and career development support to team members within the Marketing Operations function.
Requirements
- 7+ years of experience in marketing operations, campaign operations, demand generation, or related fields within a B2B technology or cybersecurity company.
- Expertise in marketing automation platforms (Hubspot preferred) and CRM systems (e.g., Salesforce).
- Knowledge of digital marketing strategies, including SEO, SEM, ABM, and content marketing.
- Familiarity with AI tools a plus.
- Experience in the cybersecurity industry and knowledge of enterprise B2B sales cycles is a plus.
- Exceptional project management and problem-solving skills, with a focus on driving operational efficiency and scalability.
- Strong communication and collaboration skills, with the ability to work cross-functionally.
