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Adobe

Senior Manager, Marketing Analytics & Operations

Posted 15 Days Ago
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London, Greater London, England
Senior level
London, Greater London, England
Senior level
The Senior Manager of Marketing Analytics will optimize marketing performance through data insights, manage a team of analysts, and drive strategic measurement initiatives.
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Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!


 

The Opportunity:

From the moment you wake up in the morning until you go to bed at night consider the media you consume, the adverts you see, the apps you use, the websites you browse and almost all of the shopping you do online throughout the day. Chances are that every single one of those interactions, every single one of those experiences, was touched by an Adobe product.

At Adobe, we're committed to helping our customers deliver unparalleled digital experiences and are looking for a passionate leader to accelerate our own marketing effectiveness through data, insights, and innovative measurement methods. As the Senior Manager of Marketing Analytics, you will play a pivotal role in driving performance optimization for the EMEA Digital Experience Marketing organization. This leadership position requires an individual who can build and deliver against a robust reporting and analysis roadmap, while directly managing and coaching analysts. You will be a player-coach, with the ability to train others, and roll up your sleeves on technical details and data to drive real business insight and clear measurement strategy at all levels of the organization.

What You’ll Do:

  • Serve as a critical business partner to the VP of EMEA Marketing, and an essential part of their extended staff, on all things Marketing Analytics and Business Insights.

  • Drive performance insights for the EMEA Marketing Organization, including the introduction of inspection cadences that support campaign and channel optimizations.

  • Deliver insightful readouts, providing recommendations through data that advises strategic shifts for their business.

  • Lead and mentor a team of analysts, providing hands-on coaching and career development.

  • Provide measurement thought leadership and introduce outside-in best practices to inject innovation into current state measurement capabilities.

  • Build and complete a multi-quarter analysis and measurement innovation roadmap with inputs from the marketing leadership team.

  • Drive business requirements for technical projects that will transform Adobe’s ability to measure success of account-based initiatives.

  • Plan a key role in the overall global operating cadence related to monthly/quarterly business reviews, partnering with key cross-functional business partners to drive high levels of insight for the business.

What You Need to Succeed:

  • Significant experience in marketing analytics in a B2B environment

  • Proven experience leading a B2B analytics function, with a track record of developing analysts and helping direct staff grow in their careers.

  • Advanced degree or equivalent experience in Marketing, Statistics, Finance, Economics, or other relevant fields.

  • Domain expertise in B2B marketing strategy and measurement approaches.

  • Ability to translate asks from marketing partners into technical requirements to drive cross-functional projects with engineering and technology partners.

  • Experience in SQL, Advanced Excel, BI tools, and data-driven storytelling.

  • Outstanding stakeholder engagement, with a proven track record of driving measurement strategy and analysis with senior leadership.

As our many awards will tell you, at Adobe you’ll be immersed in an exceptional work environment that is recognized around the world. You’ll be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog, https://blog.adobe.com/en/topics/adobe-life and explore the fantastic benefits we offer at Rewards.adobe.com.

 

Adobe is an equal opportunity employer. We hire talented individuals, regardless of gender, race or colour, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative and successful. This is what it means to be Adobe For All.

 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call (408) 536-3015.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.

Top Skills

Advanced Excel
Bi Tools
SQL

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