At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalized learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact. So far, 90,000 tutors have delivered over 20 million lessons to learners in more than 175 countries. Every Preply lesson sparks change, fuels ambition, and drives progress that matters.
Meet the team!Reporting to the Chief of Brand, you’ll play a pivotal role in connecting a strong, established brand with an evolving, innovative product. As Senior Manager for Product & Growth Marketing, you’ll lead cross-functional efforts that transform product innovation into compelling, measurable stories, driving acquisition, activation, and retention across global markets.
You’ll be the strategic bridge between brand and product, ensuring every campaign reflects our learners’ real progress and strengthens Preply’s position as the go-to platform for language learning worldwide. You’ll own initiatives that shape how millions of learners experience growth, expanding visibility, experimenting with the future of AI, and elevating how we tell our product story across every stage of the learner journey.
If you’re excited by the intersection of storytelling, strategy, and scale, and want to shape how an ambitious global brand grows through creativity and innovation, this is where you’ll make a real impact.
What you’ll be doing:- Product Positioning & Storytelling: Drive growth in learners, revenue, and GMV, leveraging a deep understanding of learner behaviors and the ability to craft compelling product narratives that communicate Preply’s value and differentiation.
- Go-to-Market & Lifecycle Strategy: Lead go-to-market (GTM) plans for new features and initiatives. Develop and execute a comprehensive, multi-channel marketing strategy that optimizes acquisition, activation, and retention. Ensure messaging effectively highlights product value and aligns across the entire learner journey.
- Brand & Product Awareness: Strengthen Preply’s global brand by connecting product innovation to brand storytelling. Identify partnership opportunities and initiatives that reinforce brand recognition and establish meaningful connections with learners and tutors.
- Cross-Functional Collaboration: Ensure implementation of product marketing initiatives by closely coordinating with Brand, Growth, Product, CRM, Content, Performance Marketing, SEO, and Influencer Marketing teams. Drive alignment between product launches, marketing campaigns, and customer insights to improve efficiency and consistency.
- Insights & Performance Measurement: Monitor and analyze campaign performance, integrating customer, market, and competitive insights to inform positioning and messaging. Attribute clear ROI to marketing activities, linking results to product adoption and engagement metrics. Use insights to refine strategy, improve efficiency, and amplify impact.
- At least 8–10 years of experience in product marketing and growth marketing, ideally within growing and/or marketplace environments.
- Ability in translating complex product features into engaging narratives that resonate and drive action.
- Analytical and structured thinking, capable of managing complex projects and end-to-end go-to-market plans while attributing ROI.
- Demonstrated expertise in positioning, messaging, and launch strategy, particularly within B2C marketplaces or subscription models.
- A customer- and market-centric mindset, with the ability to prioritize the learner's experience and connection with the brand.
- Proactive approach to tackling challenges in dynamic environments.
- Passion and curiosity about education, language learning, and technology-driven product innovation.
- Open, collaborative, dynamic and diverse culture
- Generous monthly allowance for lessons on Preply.com
- Learning & Development budget, including time off for your self-development
- Competitive financial package with equity, leave allowance and health insurance
- Access to free mental health support platforms
- Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub
- Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health;
- Opportunity to shape the lives of learners and tutors from over 175 countries through language learning and teaching
- Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.
- We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
- Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.
- Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.
- Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.
- Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.
- Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.
- Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.
- Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.
- One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress.
Preply is committed to creating a diverse and inclusive environment where people from all backgrounds can thrive. Different opinions and viewpoints are key ingredients in our success as a multicultural Ed-Tech company.
Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status. Together, we are The World Class.
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