Senior Manager, EMEA Central Corporate Communications

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
ServiceNow is seeking an experienced Communications professional to support and drive an integrated communications approach in Central EMEA, reporting into Senior Director Communications, EMEA. The role will be responsible for leading integrated communications in the Central EMEA markets, with a focus on DACH, including the creation and execution of media engagement programmes, thought leadership development, executive profiling, social media organic programmes and employee communications.
This is a great opportunity to directly impact the regional growth, building ServiceNow's brand awareness and reputation in the DACH as the AI platform for business transformation. The ideal candidate will have a strong B2B tech background and experience in either or both agency and in-house communications environments and working knowledge of media, social and content programme frameworks. The role is based in either Frankfurt or Munich offices.
What You'll Do:

• As the head of communications for the EMEA Central region, you'll work with many aspects of our business, both globally and regionally, driving strategies and narrative-led content campaigns across Paid, Earned, Shared and Owned media.
• Develop, execute and manage integrated comms campaigns that tell the ServiceNow story in a compelling way-accessible to consumers and businesses, and highlighting customers, partners and influencers.
• Work closely with business units to identify and exploit trends that expand ServiceNow's leadership.
• Drive and manage the PR, content and social agencies that support UK and Ireland.
• Work with stakeholders across the business to research, identify and develop stories that are relevant to key audiences.
• Manage integrated communications to tell stories through multiple channels with a customer-centric lens.
• Cultivate and engage relevant media and influencers.
• Support on comms around key events such as London World Forum, Knowledge 23 and other local events.
• Support on issues management in region with an eye to both internal and external impact.
• Develop and own executive messaging and profiling for key UK and EMEA executives.
• Build ServiceNow branded social communities and deepen interactions with UKI audiences.
• Represent the EMEA team as the regional lead on global projects, as needed.
• Own the Central EMEA communications budget, scopes of work and agency deliverables.

Qualifications

• 7+ years of public relations experience within in-house or agency environment.
• Excellent communications skills, both written and verbal, with attention to detail.
• Track record of creating, leading and executing impactful integrated communications campaigns, working collaboratively with cross-functional teams.
• Experience with tech, business and social media, a background in B2B, enterprise software and/or cloud computing a plus.
• Comfortable managing teams and PR agencies to deliver tier one media coverage, impactful content and strong social engagement - all within a defined budget.
• Proven experience in developing content, including blogs, bylines, key messages and fact sheets.
• Clear ability to balance multiple stakeholders and deadlines both globally and locally, identifying to priorities.
• Confident working with senior executives to ensure they are continuously on point with corporate and regional narratives.
• Ability to drive actionable insights through clear measurement against defined objectives.
• Passion for storytelling and identifying trends, with an understanding of how they connect to the business narrative.
• Creative and strategic approach to problem solving
• Outstanding project management skills and resourcefulness under tight deadlines.
• Demonstrated partnership and mutual respect with marketing counterparts in the region to deliver an aligned plan with results that help move the needle.
• High energy, "can do" approach and ability to thrive in a fast-paced, growth environment.

Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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