Senior Manager, Digital Strategy & Innovation

End Date

Tuesday 10 June 2025

Salary Range

£76,194 - £89,640

We support flexible working – click here for more information on flexible working options

Flexible Working Options

Hybrid Working, Job Share

Job Description Summary

Join the Digital Engagement team and be at the forefront of our mobile first strategy.
Digital Engagement leads our digital channel which includes our app and desktop. We are revolutionising customer journeys by digitising interactions, completing the mobile app, and transforming the customer experience across the retail bank to deepen relationships with our customers.
We have a collective ambition to become the UK's most recommended banking app, and this team is pivotal in creating a seamless, innovative, and customer-centric digital experience, driven by cross-functional collaboration, working across our business areas, divisions, and the Group to drive our strategic vision forward.
As a Senior Manager here, you'll be at the forefront of designing how we show up for customers in the future, delivering change in the present to prove use cases, and capitalising on strategic opportunities which will deliver the next phase of our app strategy.
If you want to work in a fast paced, high performing and agile environment where you can make a positive impact to both customers and business, we’re the team for you.
We are looking for innovative people who will bring an action orientated approach, critical thinking and excellent influencing skills. People who are comfortable defining strategic direction and delivering through their own team and through others in a matrix model.

Job Description

JOB TITLE: Senior Manager – Digital Strategy & Innovation

LOCATION(S): London, Manchester, Bristol or Leeds

HOURS: Full-time

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time at an office hub mentioned above.

About this opportunity

As a Senior Manager, Digital Strategy & Innovation, you’ll be responsible for strategically planning and driving the next phase of our digital experience. You will help Lloyds expand beyond its core offering to redefine its relationship with customers, driving the future vision to become the UK's #1 banking app.

This role involves coordinating efforts across Digital Engagement, Consumer Engagement, and the Group, identifying existing opportunities, aligning to strategy to create the best experience for customers and implementing a cohesive plan.

This role provides the chance to shape the strategic direction and deliver our app experience. Working closely with the Head of Digital Strategy and Innovation and Digital Engagement Leadership team, you'll co-create and implement this strategy across the Group.

Your executive-level storytelling skills will be vital in communicating the strategic vision and progress to collaborators. You and your team will drive timely delivery of value to customers and work closely with business units and Platform teams to achieve this.

Success in this role requires critical thinking, delivery experience, ability to learn quickly, and confidence to align team efforts with strategic objectives. This role is future-focused and it’s critical you can demonstrate clear vision, be comfortable with ambiguity and work with agility to adapt to new priorities as needed.

Day to day responsibilities include:

• Define and deliver our connected families strategy and bring in the best of what the bank already offers to form a seamless intuitive experience, redefining how we connect with customers and their financial relationships.

• Set the vision and lead a team of strategy managers using agile methodology to deliver on our quarterly objectives. Confidently break down work, prioritise for value to customers and identify and interlock dependencies across teams.

• Lead your team and cross-functional squads to enable and empower them to deliver key elements of the strategic plan, drive clarity when the way forward is not clear, tenaciously prioritise to ensure the team communicates progress and delivers results.

• Own and deliver against our strategic pillars of connected families and propositions beyond banking. Drive strategic alignment of multiple teams across business units and divisions to ensure planning and prioritisation of activity.

• Build partnerships and work collaboratively to align objective, and anticipate and balance the needs of multiple stakeholders, driving decision making.

• Deliver change to customers iteratively to test and prove future value, utilising all available levers, from a small content change to delivering new initiatives with our Platform and FinTech Partnership teams, solving strategic customer problems.

• Provide critical thought leadership and insight to identify future opportunities to better meet our customer needs in our app, defining customer problem statements and wjobs to be done.

• Work closely with our Customer Propositions teams to evaluate which markets and segments to expand in and ensure balance of customer engagement and commercial value.

Skills we’re looking for

• Strategic Vision and Mobile-First Thinking - You bring a strong understanding of digital engagement trends and mobile platform capabilities, with a clear vision for how app experiences can drive deeper customer relationships. You have a track record of delivering against a vision iteratively to prove value.

• Customer-Led Product and UX Focus - You put customer needs at the heart of transformation. You’ve partnered with product and design teams to reimagine journeys, reduce friction, and continuously improve app experiences—using feedback loops, behavioural insight, and real-world usage data.

• Data-Driven and Action Focused – Leverage your analytical skills to translate data-driven insights into actionable plans that drive engagement with the app. You spot patterns and join the dots, surfacing opportunities and driving decisions that unlock value and deliver outcomes.

• Strategic Influence & Stakeholder Management - Exceptional communication skills, with the ability to influence partners at all levels, including executive leadership. Proven track record of aligning multiple teams to deliver to an aligned objective.

• Managing ambiguity and effective challenge - You can operate effectively even when things are not certain or the way ahead is not clear. ​​​Yumke good and timely decisions that keep the organisation moving forward, knowing when to push ahead and when seek opinions. ​​​​​​​

• People Leadership - Possess exceptional people management skills in motivating the team, including team building, performance management and talent development. You support colleagues to develop their skills for the future and achieve their objectives in the present.

• Delivering through others - Experience in leading teams and delivering in a matrix model through teams you do not have direct line management responsibility for. You collaborate effectively with cross-functional and local teams to deliver meaningful results for customers.

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About working for us

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.

We want our people to feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative.

And it’s why we especially welcome applications from under-represented groups.

We’re disability confident. So if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.

Collaboration is a critical part of this role, we work 2 days or 40% of our week from office locations in Manchester, Leeds or Bristol, and some travel will be required to work with partners in our other hub locations.
 

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%

• An annual performance-related bonus

• Share schemes including free shares

• Benefits you can adapt to your lifestyle, such as discounted shopping

• 30 days holiday, with bank holidays on top

• A range of wellbeing initiatives and generous parental leave policies

If all of this resonates, and you want a job with big meaning, then please do get in touch to discuss!

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks.  We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. 

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.