Our Segment Marketing team drives pipeline growth and revenue across our priority segments. We’re a collaborative, analytical, and creative team that partners closely with sales leadership and teams across marketing, sales enablement, and revenue operations to build programs that drive business impact. You’ll have a direct influence on how we grow and win in your segment.
About the Role
Outreach is seeking a Sr. Growth Marketing Manager to own go-to-market strategy and execution for our Commercial and Mid-Market segments. You'll operate at the intersection of strategy and execution—developing campaigns, shaping segment strategy, and owning field work. You'll partner directly with product marketing, the broader marketing team, and sales leadership to move strategy into action. We're an AI-native company at the forefront of revenue orchestration, and you'll help define what that looks like in your segments.
Your Daily Adventures Will Include
Define and execute GTM programs for Commercial and Mid-Market segments
Develop segment positioning, messaging, and targeting strategy in collaboration with product marketing
Align with sales leadership on segment-specific priorities and approach
Inform broader company segmentation and GTM strategy based on field insights
Build 1:1 / 1:Few account-based marketing programs for Commercial and Mid-Market segments
Define ABM target account lists, engagement strategies, and buying committee mapping
Partner with sales leadership on account selection and pipeline acceleration for key accounts
Design personalized buying experiences and campaigns for priority accounts
Own campaign planning and execution across channels to drive pipeline for the assigned segment
Partner with marketing teams to develop and launch integrated campaigns aligned to segment strategy
Measure campaign performance against pipeline and revenue targets
Continuously test and optimize campaigns, leveraging AI and data to improve efficiency, effectiveness, and velocity
Partner with sales leadership to align field marketing priorities, programs, and execution with business objectives
Identify and activate field engagement opportunities that drive Commercial and Mid-Market segment growth
Develop and deliver segment-specific resources, insights, and support to enable field sales teams
Own Segment Strategy
Define and Execute ABM Strategy
Drive Integrated Campaigns
Build and Execute Field Engagement
Our Vision of You
7+ years of B2B marketing experience, including experience in enterprise B2B software/SaaS organizations
Experience with revenue marketing, demand generation, field marketing, ABM, or segment marketing
Curiosity about emerging technologies and new ways of working, with demonstrated experience applying AI and automation to improve and scale marketing processes, particularly across campaign strategy, execution, personalization, or optimization
Track record of developing and executing go-to-market and campaign strategies, with a focus on measurable business outcomes
Strong focus on revenue and pipeline impact, with the ability to connect marketing strategy to measurable business outcomes
Experience working cross-functionally with sales, product marketing, revenue operations, and marketing teams
Strong analytical and executive communication skills, with the ability to translate insights into recommendations and effectively present to senior leadership
Experience operating in matrixed global organizations across multiple market units, segments, or geographies
Experience with enterprise campaign orchestration and personalization across multiple channels and audiences
Requirements
Nice to Have
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