The Senior Field Marketing Manager will drive UK brand awareness and demand generation efforts, optimize performance metrics, lead events, manage local PR, create content, and collaborate across teams to support Appinio's growth.
Allow us to introduce ourselves
Hello there! We’re Appinio, a global market research company that combines an AI-powered insights platform with expert consultancy. On a mission to make the world a little more fact-based, we help companies understand how consumers think and make smarter decisions.
We started out in Hamburg back in 2014, but we’re now humbled to call the world our playground, with over 260 employees spread across 13 countries (we’re remote-first), 2600+ international clients, delivering research from +190 markets, globally.
Want to be a part of the Appinio movement? 🚀
Here at Appinio, we value transparency in our recruitment process, and we've created a blog to share what to expect during each step of our journey together: here
Your Mission as a Senior Field Marketing Manager (m/f/d)
Your Mission as a Senior Field Marketing Manager (m/f/d)
We’re on the hunt for a strategic-minded, growth-orientated, experienced Senior Field Marketing Manager to supercharge our international brand expansion.
As Appinio's Senior Field Marketing Manager, you’ll be responsible for building awareness and driving demand in the UK market, as well as internationally. Your mission will be to elevate Appinio’s thought leadership, increase brand presence, and deliver demand-generation initiatives that resonate with mid-market, and enterprise level prospects. Working closely with Sales, you’ll own Appinio's UK marketing strategy - fuelling customer acquisition, and supporting Appinio’s ambitious growth.
What you’ll be doing:
- Design Targeted Demand Generation Campaigns: Develop and implement comprehensive demand generation strategies, leveraging a range of tactics — including Account Based Marketing — focused on engaging and converting enterprise-level clients
- Optimise Performance: Track and analyse key performance metrics, using data insights to adjust and improve campaigns for optimal results and increased impact
- Lead the Charge with Events: Take ownership of UK events across earned, owned and paid. From identifying key external opportunities, to planning and executing owned events that position Appinio as a thought leader and attract enterprise-level clients
- Drive Local PR: Develop our local B2B PR strategy, elevating Appinio’s profile through tier 1 media mentions. Secure coverage and build new relationships with key media
- Create Engaging Content: Ideate and create data-driven, tactical content that captures audience interest and powers an integrated marketing approach
- Collaborate Across Teams: Work closely with all global marketing functions, sales, and research to align strategies and create a cohesive customer experience supporting growth
- Drive business scalability: Lean into AI and automation to streamline workflows, maximise impact, and scale marketing efforts efficiently and effectively.
You will thrive in this role if:
- You have 5+ years in B2B marketing - ideally in Market Research - with a track record of strategies that engage enterprise audiences and deliver measurable impact
- You are fluent in 'insights' - extensive experience working with insights teams/market research data is essential
- You are revenue-driven with a deep understanding of business success drivers
- You are skilled in driving event strategy and executing successful events
- You are active and proficient in LinkedIn content creation, with proven PR skills and a network of B2B media contacts
- You are adept at tracking performance metrics, reporting effectively, and using tools like HubSpot for marketing and sales analysis
- You thrive in fast-paced environments, balancing daily tasks with high-level strategic decisions
- You are a strong communicator and team player with cross-functional experience
- You are based in the UK
What’s in it for you?
- Flexibility Policy - Our flexibility policy means there is no hard cap on the number of vacation days you can take.
- Temporary work from abroad - If you're based in the EU, you can work outside your country of residence for up to 180 days per year.
- All the hardware you need and your own MacBook
- In case you’re located in one of the cities where most of our fellow Appinioneers are (Hamburg, Berlin, Munich, London, Madrid, Barcelona, or New York), you can get access to our Co-working spaces.
Kind reminder: Please ensure that your application is submitted in English.
This post not only outlines our ideal candidate but also serves as an inspiration for what this role can evolve into. Even if you consider yourself an 80% fit but have a genuine passion for this position, we encourage you to apply. We're eager to hear from individuals who share our enthusiasm.
Appinio is an equal-opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Learn more about us:
appinio.com LinkedIn Xing Kununu Instagram
Top Skills
Hubspot
Similar Jobs
Artificial Intelligence • Fintech • Payments • Financial Services • Generative AI
As a Staff Product Manager, you will define products, drive payment capabilities for platforms, and work across teams to implement solutions.
Top Skills:
Embedded FinancePayments Acquiring
Cloud • Healthtech • Social Impact • Software • Biotech
The Solutions Consultant will work with customers to understand their IT infrastructure and data workflows, design solutions, integrate systems, and collaborate with teams to improve Benchling's offerings for biotech R&D.
Top Skills:
APIsCloud-Based It SystemsElnErpLimsPythonR
Big Data • Cloud • Information Technology • Software • Database • Analytics • Big Data Analytics
The Marketing Development Representative will engage prospective customers, qualifying leads for sales, and support the sales and marketing teams, focusing on the German market.
Top Skills:
Google DocsMs-OfficeWeb-Conferencing
What you need to know about the Belfast Tech Scene
If asked to name the birthplace of the RMS Titanic, you might not say Belfast. Similarly, if asked to name Europe's leading destination for foreign direct investment in new software development, Belfast might not come to mind. Yet, both are true. The city has emerged as a tech powerhouse, recently ranked among the best in the U.K. for tech careers — especially for software developers. It also leads the U.K. with the highest percentage of software development jobs advertised.
