Description
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.
As Senior Events and Sponsorships Manager, you'll own the strategy, planning and delivery of CDW's events and sponsorships programme. Your focus is on creating high-impact experiences that support commercial goals, deepen customer and partner relationships, and strengthen CDW's brand in the market.
This is a strategic role, not just execution you'll be a trusted advisor to sales, partner management and senior leadership, ensuring events and sponsorships deliver measurable business value.
What You Will Do- Define and lead CDW's events and sponsorships strategy, aligned to business and commercial priorities
- Own a portfolio of CDW-hosted events and third-party sponsorships (e.g. conferences, trade shows, partner and external sponsorships)
- Work closely with sales, partner management, solutions and leadership to agree objectives, audiences and success measures
- Lead end-to-end delivery of events from planning and stakeholder alignment through to execution and follow-up
- Identify, evaluate and manage sponsorship opportunities, ensuring they are on-brand and deliver measurable impact
- Ensure sponsorship activations are engaging, differentiated and commercially effective
- Measure and report on ROI, engagement and performance, using insights to continuously improve future activity
- Manage budgets, timelines, agencies and external suppliers to deliver high-quality outcomes
- Act as the key point of contact for senior leadership on major events and sponsorships
- Lead, guide and develop junior team members and agency partners where applicable
- Significant experience (typically 7+ years) in events, sponsorships or B2B marketing, ideally within technology or IT services
- Proven track record of delivering large-scale, high-profile events or sponsorship programmes
- Strong commercial mindset able to connect events and sponsorships to business outcomes
- Confident working with senior stakeholders and influencing across functions
- Excellent project management skills with the ability to manage multiple priorities
- Experience managing budgets, agencies and external suppliers
- Creative thinker with a strong understanding of brand, storytelling and customer experience
- Comfortable using data and insight to evaluate success and optimise future programmes
- Willingness to travel (up to ~25%) as required
- Events and sponsorships are clearly aligned to CDW's commercial strategy
- Stakeholders see you as a strategic events partner, not just an organiser
- CDW events stand out in the market and deliver measurable impact
- Continuous improvement and innovation across the events portfolio
CDW is committed to being an AI-fluent organization
As a leader, you will champion and be accountable for our vision of becoming an AI-fluent organization. We expect leaders to model curiosity, encourage responsible AI adoption, and foster a culture of continuous learning. You don't need deep technical expertise, but you should be comfortable exploring how AI can enhance strategy, decision-making, and team performance. Your role includes guiding others in building confidence and capability with AI tools and practices, while promoting openness to experimentation and shared learning.Additionally, CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, our goal is to understand your experience, strengths, skills, and qualifications. As an AI forward company, we see AI not just as a tool, but as a catalyst for new ways of thinking, creating, and communicating. We encourage candidates to embrace an AI mindset, one that's curious, adaptive, and ready to explore what's possible. We welcome thoughtful use of AI to expand your perspective and elevate how you share your story, while ensuring your application remains rooted in your own background, judgment, and voice.
About Us
CDW is a Fortune 500 technology solutions provider that helps businesses, government, education, and healthcare organizations achieve what's possible through technology. What makes CDW different isn't just what we do- it's how we do it. At CDW we act as one- building trust, speaking candidly, and working together to achieve more. We play to win- focusing on what matters most and delivering for our customers. And we think forward- staying curious, moving fast, and continuously learning. We believe meaningful work happens when people feel supported, heard, and empowered to contribute. That's why we think of ourselves as coworkers, not just employees- working together to solve complex challenges and deliver real impact for our customers and communities.
As a full-stack, full-lifecycle technology partner, CDW brings deep expertise, strong relationships, and broad industry knowledge to help turn ideas into outcomes. When you join CDW, you become part of a collaborative environment where your work matters, your growth is supported, and your contributions help shape what's next.
Together, we deliver the full promise of what technology can do. Together, we Make Amazing Happen.
CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.
