Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More about the role:
Drive the Future of Data & AI at Burson
Are you ready to shape the future of data-driven communications? At Burson, we’re redefining the power of data and intelligence to create impactful strategies for global brands. As a Senior Director in our Data & Intelligence, you’ll be at the forefront of this transformation, leading our data and AI capabilities across the EMEA region.
Burson is a global leader in strategic communications, where innovation, data, and creativity come together to drive business impact. We empower our people with cutting-edge AI and data solutions, and as part of our team, you’ll play a key role in embedding a data-first approach throughout our agency and for our clients.
Reporting to the EMEA Chief Data & Intelligence Officer, you’ll drive the growth of Burson’s data and intelligence offerings, working with senior leaders and client teams to deliver tailored, measurable solutions. From leveraging our proprietary AI suite (Sonar, Decipher, KYO, Flight School, and the Fount) to shaping industry-leading thought leadership, you’ll be instrumental in shaping how data transforms the communications landscape.
What you'll do:
Growth Leadership: Identify and convert opportunities to expand Burson’s data and AI offerings across EMEA. Develop and implement regional growth strategies.
Client Engagement: Build trusted relationships with key stakeholders, leading client workshops and presentations to showcase the value of data-driven decision-making.
Team Enablement: Empower Burson teams with the knowledge and tools to maximize the impact of data and AI. Develop training and resources to upskill colleagues.
Product Innovation: Collaborate with product teams to refine and develop innovative AI and data solutions tailored to emerging client needs.
Thought Leadership: Establish Burson as a leader in data and AI by contributing to industry publications, speaking at conferences, and shaping the conversation on data-driven PR.
Collaboration: Work closely with the Chief Data & Intelligence Officer and senior leaders to align regional and global data strategies.
Data Ethics: Champion responsible data practices, ensuring compliance with industry regulations and Burson’s high ethical standards.
Experience that contributes to success:
Proven experience in data and intelligence, with a strong track record of driving growth and delivering client value.
Deep understanding of the communications industry and the role of data and AI in PR and strategic communications.
Strong analytical skills and the ability to translate complex data into actionable insights.
Exceptional communication and presentation skills, with the ability to engage and influence senior stakeholders.
A history of building and maintaining strong client relationships.
Experience in leading and developing teams.
Knowledge of social, press, and web analytics tools, as well as research methodologies.
Passion for innovation and a commitment to data ethics.
If you’re a data-driven leader with a passion for innovation, we want to hear from you. Be part of a team that’s shaping the future of strategic communications with cutting-edge AI and intelligence.
#LI-NE1
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
When you click the "Submit Application" button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
