Senior Digital Marketing Manager

Company Description

Fund Services | Regulatory & Compliance | Capital Markets | Corporate Services | Private Client

We help clients succeed by unlocking new value through expertise, trust and scale. We deliver solutions that solve complex challenges faced by asset managers, financial institutions, corporates, high net-worth individuals and family offices.

With a curious mindset, we ask the right questions to get to the right solution, faster. We collaborate to win together, sharing successes and shaping the future of our global business. Our culture of support and recognition provides the tools and opportunities for you to grow, while unlocking the most value for our clients and making your mark with Ocorian.

Expertise: We deliver specialist, tech-enabled solutions for our clients grounded on deep industry expertise.

Trust: We’re a trusted partner to over 8,000 clients globally. We are proud to have long-lasting partnerships with our clients.

Scale: With more than 1,500 colleagues, we operate across 20+ countries, our scale enables us to support our clients globally and locally, providing a seamless client experience across borders and service lines.

Job Description

What’s In It For You

• Competitive salary
• Hybrid working
• Flexible working hours
• Annual Salary Review
• Pension 
• Private medical insurance
• Life assurance
• Income protection & Critical illness

Purpose of the Role

Our Group Marketing function is core to Ocorian’s growth. We generate leads to drive revenue opportunities, we create platforms for our people to develop influential relationships, and we own and promote our brand reputation in the market. We have a pivotal role in driving client-centricity from the outside-in, by creating and promoting a ‘One Ocorian’ value proposition to specific segments of clients called buyer groups.

In line with this purpose, you will shape our next-era digital strategy. You’ll use your expertise and experience and energy to take us to the next level in digital marketing capability, driving our digital marketing strategy and initiatives, ensuring the effective promotion of our services and products across various digital channels.

This role involves managing and optimizing the company's online presence, including the website, social media platforms, email marketing, and digital advertising campaigns.

The Senior Digital Marketing Manager will collaborate with cross-functional teams to develop and execute marketing plans that align with the company's goals, enhance customer engagement, and increase brand awareness across our buyer groups. By leveraging data-driven insights and innovative digital tools, the Senior Digital Marketing Manager will play a crucial role in achieving the company's growth objectives and maintaining a competitive edge in the market.

Main Responsibilities 

• Build out the digital marketing strategy and capabilities
• SEO and PPC
• CMS management, development and optimisation
• Conversion rate optimisation (Hotjar analytics)
• User journey mapping
• Supporting marketing communications through webinars, email marketing and nurturing
• Working collaboratively with the CRM and data management team
• Supporting marketing integration during acquisitions
• Lead generation management – campaigns and website
• Own website improvements, developments and innovations
• Reporting and tracking of all digital marketing channels
• Third party digital agency management
• Manage the digital marketing budget

#LI-JM1
#LI-Hybrid

Qualifications

Knowledge, Skills & Experience

These responsibilities require a blend of creativity, strategic thinking, and data-driven decision-making to effectively engage target audiences and drive the company’s brand forward. It is a significant and exciting opportunity to shape our digital future and grow our business from the outside in. The role requires that we pivot focus and energy towards clients and the marketplace.

• Experience: 5 - 10 years’ experience in a digital marketing role ideally in Financial Services
• Knowledge: Knowledge of funds, regulatory and compliance, capital markets, corporate services or private clients highly desired. In depth knowledge of current digital trends.
• Marketing automation: Proficiency with tools like HubSpot, Marketing Cloud, Marketo, or similar.
• CMS experience: Working knowledge of Drupal, Expression Engine, WordPress, or similar CMS platforms.
• Salesforce experience: Experience with Salesforce is a significant advantage.
• Analytics tools: Proficiency with GA4 and Google Search Console.
• Design skills: Basic Photoshop capabilities are a plus.
• Project management: Managing multiple stakeholders and activities to a deadline. Experience with project management tools such as Asana or Monday.
• Advertising: Experience with LinkedIn Ads.
• Stakeholder management: Ability to manage relationships with various stakeholders.
• UX/UI: Understanding of user experience and user interface design.
• AI tools: Leveraging AI tools to drive digital marketing initiatives

Competencies

• Extremely organised – need to be able to manage multiple projects at once
• Attention to detail and eye for design
• Flexible, adaptable and resilient attitude
• Able to work calmly under pressure
• Ability to interact confidently, build relationships quickly and establish credibility

Additional Information

All staff are expected to embody our core values that underpin everything that we do and that reflect the skills and behaviours we all need to be successful.  These are:

• We are CLIENT CENTRIC – Clients are at the centre of our world, and we’re committed to providing expertise and specialist solutions to meet their most complex challenges.
• We are AMBITIOUS – We aim high. We think and act globally, seizing every opportunity to delight our clients and support our colleagues - wherever in the world they may be.
• We are AGILE – We act on our initiative to get things done for our clients. Our independence gives us the flexibility and freedom to keep things simple, efficient and effective.
• We are COLLABORATIVE – With a curious mindset, we ask the right questions to get to the right solution, for our clients faster. We collaborate to win together and share our successes.
• We are ETHICAL – We behave with integrity at all times and assume positive intent, building trust through responsible actions and honest relationships.

Equal Opportunities for Everyone

Please let us know if there’s anything we can do to make the process easier for you. You can reach us at [email protected].

We’re an equal opportunity employer. All applicants will be considered for employment without attention to age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, or veteran, neurodiversity or disability status.