🚀 Why Midnite?
Midnite is a next-generation sports betting and gaming platform built for a new wave of players.
We combine sharp product thinking, bold brand, and fast execution to create experiences that feel modern, intuitive, and built for how people actually play today.
Over 400,000 players have already made the move, and we’re only just getting started.
We’re a high-performance team operating at pace. High ownership. Constant iteration. No hiding behind processes. We move quickly, test relentlessly, and turn ambitious ideas into real impact. If you’re driven, creative, and thrive in fast-moving environments where you can shape meaningful outcomes - keep reading.
Not your grandad’s bookie.
👀 The Role
Title: Senior Commercial & Strategy Manager
Team: Commercial
Location: Remote, UK
We’re looking for a Senior Commercial & Strategy Manager to partner closely with our VP of Commercial and play a central role in shaping how Midnite grows.
This is a high-impact position sitting at the heart of the business, connecting performance across sportsbook, casino, product, and retention to help drive smarter, faster, and more commercially effective decision making.
You’ll own visibility across the metrics that matter most -analysing player behaviour, commercial performance, and lifecycle trends to uncover where value is being created, where opportunities exist, and what needs to improve. More importantly, you’ll help influence what happens next.
Alongside core business performance, you’ll work on some of Midnite’s most important growth initiatives, including new product features, promotional mechanics, loyalty and retention strategies, and market expansion opportunities.
You will:
- Own reporting and analysis of player and revenue performance across sportsbook, casino, and cross-product journeys.
- Monitor and evaluate retention, reactivation, cohort payback, LTV, and ARPU trends across different player segments and acquisition sources.
- Analyse player behaviour across the full lifecycle, from acquisition and onboarding through to long-term engagement and retention.
- Identify where value is being created or lost across the player journey and recommend opportunities for improvement.
- Evaluate sportsbook and casino performance including staking behaviour, margin dynamics, game mix, session frequency, and promotional impact.
- Assess the effectiveness of bonuses, promotions, rewards, loyalty mechanics, and engagement initiatives on both short-term activity and long-term player value.
- Support and evaluate commercial and product initiatives including free-to-play experiences, loyalty frameworks, promotional campaigns, and new market launches.
- Define success metrics and KPIs for commercial initiatives, track post-launch performance, and identify areas for optimisation.
- Translate complex commercial and player data into clear, actionable recommendations that improve retention, engagement, and profitability.
- Partner closely with Product, CRM, Marketing, Trading, Finance, and Data teams to help prioritise initiatives with the greatest commercial impact
Requirements
The next Midniter:
- Has previous experience within iGaming or betting.
- Has 4+ years’ experience in commercial, analytics, strategy, or performance-focused roles.
- Has a strong understanding of player economics and lifecycle metrics including retention, LTV, payback, and ARPU.
- Is able to translate complex analysis into clear, actionable commercial insight.
- Has strong hands-on experience using data and BI tools such as Omni, Looker, Tableau, or similar platforms.
- Is comfortable working cross-functionally with Product, Marketing, Trading, Finance, and Data teams.
- Is structured, detail-oriented, and highly analytical; experience across sportsbook and casino, SQL knowledge, or familiarity with retention/lifecycle mechanics is advantageous.
Benefits
💰 Winnings
- Private health insurance with zero excess, including optical cover and optional dental.
- Income protection to protect your earnings and give you peace of mind.
- Tenure holiday policy. After three years you receive an extra two days leave, increasing to 30 days annually after five years.
- Flexible working and a fully supported home office setup so you can do your best work from home.
- Nursery salary sacrifice scheme helping parents save thousands each year on nursery fees.
- Salary sacrifice schemes for tech and holidays so you can spread the cost of the things you want.
- Retail discounts and subscription perks across a wide range of brands.
- Quarterly team socials to connect, celebrate and have fun together.
At Midnite, we’re committed to creating equal opportunities for everyone. We actively strive to build balanced teams that reflect the diversity of our communities, including ethnic minorities, people with disabilities, the LGBTQIA+ community, and all genders.
We aim to provide an inclusive and supportive interview experience for all candidates. If you require any reasonable adjustments, please let us know in advance so we can ensure you feel comfortable and set up for success.
