Job Description:
You will be responsible for creating demand for the area, by securing deep diagnostic of the brand, linked to Pet Ownership (PO) and healthy pet needs. You will use this to build the Area Brand strategy and effective Pet Owner programmes and (personalised) activation across all paid/ owned and earned touchpoints in the cluster, based on the Global and EU Brand Strategy and global programmes.
You will ensure that activation secures reach, conversion and engagement with Pet owners. Increasing brand awareness, equity and long-term value and short-term demand.
Solid brand and marketing functional knowledge and experiences, including brand & media strategy, portfolio activation, utilising digital platform & CRM
Recent experience in leading marketing function for a major corporation.
Possess strong leadership, strategic agility and demonstrated ability to implement business strategies to gain competitive advantages
Able to influence without authority
Familiar with regional and global set up to drive market impact - understands how to manage business and teams in this environment and possesses deep consumer insights
Previous experience in working with multi-national companies and is accustomed to work in a matrix and collaborative environment
Excellent communication skills - both written and verbal
- You will be accountable for sustainable and profitable growth of the Royal Canin Brand through effective Brand strategy and Brand building initiatives in a specific Cluster.
- You will be responsible for Brand and Healthy pet cluster market diagnostics, and will use this to build the cluster markets annual integrated Brand Activation plan to secure reach, conversion and engagement with Pet owners to increase long term value
- You will build communication strategies and deploys integrated marketing campaigns to create a seamless super premium brand experience- guided by global brand framework
- You will be responsible to manage A&P budget and resources to ensure and optimise ROI across key initiatives
- You will drive end to end direct engagement, conversion and retention at market level
- You will collaborate closely on a global and regional level with Media manager, content Team, CRM team and PO insights analysts to secure development and perfect execution of in market brand activations.
- You will collaborate closely with Healthy portfolio end-to-end lead to translate portfolio strategy into action.
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
