Senior Analytics Manager - Growth Marketing

Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their life easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere. More about our mission.

Senior Analytics Manager - Growth Marketing 

We are looking for a Senior Analytics Manager to support our newly formed Growth Analytics function for Marketing. Our team has been formed to support how we understand what drives growth for our teams and how we can leverage these opportunities within our channels and key marketing pillars. 

This will be a high impact role with exposure to our marketing leadership teams and leads across our channel mix. You will work with them to create strategies and analytical execution for new workstreams - from opportunity identification through to outcome. In this role,  you will have a unique opportunity to work with a rich dataset of over 16 million customers, uncover insights and build tools to help our marketing teams optimise our relationships with our customers. You will get the exposure to drive and build data products & tools that let us measure, optimise and scale our marketing activity for both businesses and personal customers.

Your mission: 

At Wise our mission is Money Without Borders - instant, convenient, transparent and eventually free. Whether our customers are sending money to another country, spending money abroad, or making and receiving international business payments, Wise is on a mission to make their lives easier and save them money. 

At Wise we have autonomous teams who are running a multitude of marketing channels. Marketing executives, creatives & analysts work together in these teams to get the right message in front of the right people at the right time.

Here’s how you’ll be contributing:

You will own the Personal Growth Analytics workstream as a key member of Marketing Growth Analytics, a newly established team which serves as an umbrella analytics team working with all channels and marketing leads to find and analyse new areas of growth.

There are 3 main areas of responsibility within this role:

• Analytics Ownership

  • Growth & Performance Narrative for the tribe: You will own the narrative and analysis for the Marketing tribe to understand “Why We Grow” and distill these insights into key findings and actions for our leadership teams (including C-Suite). 

  • Strategic Insights into New Growth Areas: You will identify new areas for growth across our Paid, Organic and Invite channels by answering strategic/horizontal questions for the tribe and by improving our understanding of what generates leverageable demand outside of our marketing actions. 

  • Regional Marketing Strategy: You will work with our Regional Marketing Leads on discovery and execution of Net New growth initiatives; from understanding market opportunity and where we can expand our Marketing strategies to accelerate impact. 

• Leadership

  • Support and develop the analyst function within marketing analytics, with direct management responsibility for a small team.

  • Develop direct reports through mentorship, coaching and the use of structured development planning. 

  • Contribute to overall analytics strategy, ensuring that tribe data and analytics is discoverable and leveraged.

• Partnership

  • Collaborate with our Marketing leadership team, including the CMO, to understand the drivers of performance, facilitate our performance initiatives, review sessions and influence strategy and action at the highest level.

  • Work cross functionally with our other analytics teams across pricing, product, regional and finance at wise to understand how external marketing factors, such as pricing, influence customer behaviour and LTV.

  • Collaborate with the other teams within Wise to represent how marketing is contributing to the wider performance of Wise and leverage the analytical insights from these other teams.

A bit about you: 

• Experienced analytics lead who likes to operate with a high degree of autonomy in often ambiguous/diverse problem sets in the marketing/growth space.

• Experience in leading and developing a team of analysts across such a discipline and in driving impact through new strategies from opportunity identification through to outcome. 

• Able to demonstrate that you can tell a  story and proactively give guidance on strategy based on insights.

• Worked with C-level stakeholders and can build strong relationships at this level. 

• Technical breadth as an analyst from insight generation, building data models, building reporting and executing testing (a/b testing, geo testing etc.).

• Experience working with complex data models in SQL (our warehouse is Snowflake) and analysing it using advanced SQL/Python/R.

• (Desirable) Have worked in fintech or a similar high growth industry.

• Base salary: £100k - £125k (based on experience & interview outcomes)

• Restricted Stock Units (RSUs)

• Read more about our full benefits offering here

For everyone, everywhere. We're people building money without borders  — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

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