About us:
Buyagift and Red Letter Days are the UK’s leading gift experience provider. Our core focus is to deliver happiness to our customers, suppliers, team and retail partners, we aim to do this by providing industry leading products. The iconic Red Letter Days brand was added to our portfolio in November 2017, and we are extremely proud to be part of the Moonpig Group since July 2022.Our people are a fundamental driver of our success. We place great importance on nurturing exceptional people as we firmly believe that our competitive advantage stems from the capabilities and potential of our workforce. Our People team helps to drive those efforts across the business.
First a bit about the role:
This role will lead the development and execution of all affiliate marketing activities across the Buyagift and Red Letter Days brands. You will be responsible for managing and optimising affiliate programmes, driving revenue growth, and building and maintaining strong relationships with key partners.
A bit more about the role:
- Develop and execute the affiliate marketing strategy, driving revenue and channel growth.
- Manage and optimise affiliate programs (Buyagift & Red Letter Days), focusing on cost-effectiveness and alignment with business objectives.
- Oversee daily budget management, performance tracking, and optimisation to achieve targets.
- Analyse campaign performance, identify trends, and implement improvements.
- Provide insightful weekly performance reports with actionable recommendations.
- Lead and develop the Affiliate team, fostering a culture of continuous improvement and innovation.
- Manage affiliate agency relationships, collaborate on joint campaigns, and build strong partnerships.
- Identify, onboard, and manage high-quality affiliate partners to drive sales and user growth.
- Negotiate deals, promotions, and incentives with affiliates.
- Conduct market research to stay ahead of industry trends and best practices.
- Collaborate with cross-functional teams (Acquisition, Marketing, B2B, Trade) to align on strategic initiatives.
- Own and resolve affiliate technical, commercial, and operational issues.
- Contribute to finance and data processes, including performance reporting and validations.
- Stay updated on industry trends through conferences, networking, and professional development.
About you:
- 5+ years of experience in affiliate marketing (in-house, agency, or publisher)
- Proven team management and leadership experience
- Strong analytical and problem-solving skills with a data-driven approach
- Experience with commercial data analysis and effective reporting
- Advanced Excel skills (formulas, lookups, pivot tables)
- Excellent communication, presentation, negotiation, and relationship-building skills
- Experience with affiliate networks and their reporting interfaces
- Ability to work independently, prioritise tasks, and meet deadlines
- Highly resilient, adaptable, and results-oriented with a strong work ethic
- Creative and innovative with a focus on continuous improvement
- Strong attention to detail and high-quality work output
- Ability to learn and adapt to new technologies and processes
- Highly motivated and enthusiastic with a strong desire to succeed
We live by our company core purpose of Delivering Happiness – Amazing People. We only hire amazing people like you, if this is you and if this sounds like the opportunity you have been looking for, we would love to hear from you.
Our mission
For everyone in the UK to create unique memories that last a lifetime
Our vision
To be the most trusted platform in the UK gift experience market
Our Commitment to Equality, Diversity and Inclusivity
We’re committed to creating an inclusive and caring culture with amazing people who feel a real sense of belonging. We welcome and celebrate all diverse backgrounds - from working parents who need flexibility with their hours, individuals who are neurodiverse and prefer to work a certain way to those from underrepresented communities. We’re proud to have an employee-led group pushing the agenda on all things inclusive. And we will continue to strive for diversity and that sense of belonging so that each and every one of our team have a safe and comfortable environment in which they can be themselves and thrive at work.
