The Sales Enablement Lead (Lead) at Workiva plays a crucial role in empowering sellers to effectively engage and close deals with economic buyers in the offices of finance, accounting, and sustainability. This involves close collaboration with Sales Leadership, Product, and Marketing teams to ensure the sales force is fully equipped with the knowledge and tools needed for impactful customer conversations.
The Lead drives seller productivity through comprehensive onboarding, continuous training initiatives, and by making critical sales resources readily available. Their efforts directly accelerate time-to-productivity for new sellers and contribute to boosting Annual Recurring Revenue (ARR), supporting Workiva's overall Go-To-Market strategy.
What You’ll Do
Partner with Sales Leadership to create a strategic plan to win and drive the cross-functional work streams to create the enablement materials
Create and lead one-to-many and one-to-one learning experiences that drive productivity during onboarding and everboarding experiences
Work closely with go-to-market stakeholders to create and lead sales-consumable programs
Partner on a daily basis with the the Global Field Coaching team to ensure alignment with the needs of the front-line management team
Participate actively in global sales calls, regional meetings and forecasts in order to stay connected with the business, identify needs and provide updates on programs
Support the planning, coordination, prioritization, and execution of training activities such as webinars, onboarding, certification and ongoing readiness on key releases
Create certifications and practicums that ensure our sellers are prepared for customer engagements
Develop, maintain, and report on key KPIs for enablement programs that align to leading indicators of revenue
Work in collaboration with the Creative Operations team to develop, deploy, and maintain learning assets through internal and partner facing platforms
What You’ll Need
Minimum Qualifications
8+ years of related experience in training delivery - with a significant portion of that time focused on enabling sales and commercials teams
Experience facilitating virtual and classroom training
Bachelor's degree or equivalent working knowledge and experience in lieu of a degree
Preferred Qualifications
Experience supporting sales motions such as account planning, opportunity planning and executing sales methodologies
Experience enabling multiple sales audiences on a platform sale with multiple C-Level economic buying audiences
Experience with CRM and Sales tools including Salesforce
Proficiency building and deploying learning content in learning management systems
Proven track record of building and maintaining scalable programs
Understanding of strategic alliance and channel organizations in the SaaS industry
Outstanding time management skills - strong business acumen with an ability to prioritize multiple functions and tasks
Strong cross-functional collaboration skills, and proven ability to influence across organizational boundaries
Exceptional communication and presentation skills, with the ability to articulate complex concepts to non-technical buyers
Traveling Requirements & Working Conditions
Up to 30% travel for internal training and external events
Reliable internet access for any period of time working remotely, not in a Workiva office
Workiva is an Equal Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [email protected].
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.
