The main purpose of the Sales Development Representative (SDR) is to generate and qualify outbound sales opportunities by initiating high-level, personalized outreach to prospective clients.
As an SDR at Hustler Marketing, you will be responsible for building the top of the sales funnel from scratch through outbound prospecting efforts. This includes conducting in-depth research, crafting highly personalized outreach messages, and booking discovery meetings with qualified prospects.
Unlike a Business Development Representative (BDR) role, this position focuses exclusively on outbound activity. You will not rely on Marketing Qualified Leads (MQLs), but instead will proactively identify, research, and initiate conversations with potential clients.
The SDR will report directly to the Sales Department Lead and collaborate closely with the Sales and Service Departments to ensure a smooth transition from prospecting to discovery and closing.
Mission statement:
The primary mission of our Sales Development Representative is to consistently generate high-quality discovery meetings through strategic outbound prospecting, high-level personalization, and effective communication.
This involves conducting thorough research on potential clients, crafting compelling and customized outreach messages, initiating meaningful conversations, qualifying prospects effectively, and successfully booking discovery calls that contribute directly to the company’s revenue growth.
General Responsibilities:- Conducting detailed research on prospective clients, including their brand, positioning, marketing activities, and potential service fit
- Identifying and building targeted prospect lists using Apollo, LinkedIn Sales Navigator, and other prospecting tools
- Creating highly personalized outbound messages via LinkedIn and email (no mass-template automation approach)
- Writing medium-to-high-level sales copy focused on personalization, clarity, and conversion
- Initiating and managing outbound conversations with potential clients
- Qualifying prospects based on predefined criteria before booking discovery meetings
- Booking and scheduling discovery meetings for the Sales Team
- Leading initial discovery conversations when required (training will be provided)
- Maintaining and updating CRM records in HubSpot to ensure accurate tracking of outreach and pipeline activity
- Managing sequences and outreach flows inside HubSpot while maintaining a strong personalization-first approach
- Continuously testing and optimizing outreach messaging to improve reply and booking rates
- Tracking outreach KPIs and reporting on performance metrics
- Researching industry trends and staying up to date with developments in digital marketing and e-commerce
- Collaborating with the Sales and Service Departments to ensure alignment in messaging and targeting
- Participating in sales meetings and performance reviews
- Contributing ideas to improve outbound systems, messaging frameworks, and prospecting strategies
- Full-time commitment while meeting our general availability for office hours
- An average of 140 tracked hours per month consistently
- Fixed-rate monthly salary paid in USD
- Receive contractor status after signing our non-disclosure agreement
- Exclusivity agreement (nullifying the possibility to work in a position of a similar nature while working for Hustler Marketing)
- Committing to a 30-day notice period after the first two months (with the first two months being the trial-and-adaptation period paid at full rate)
- Regular performance reviews every 9-12 months, with the first one being after 3-6 months
RequirementsAbout You:
Profile:
The ideal candidate must have prior experience working in an outbound Sales Development Representative (SDR) role, preferably within a marketing agency or digital services environment.
You should have at least 1–2 years of experience in outbound prospecting, demonstrating consistency and resilience in a high-performance sales environment. Experience generating leads from scratch (rather than working exclusively with MQLs) is strongly preferred.
You must possess strong research skills, the ability to write persuasive and highly personalized outreach copy, and the confidence to lead or support discovery conversations with prospects.
A completed higher education degree is considered a strong advantage.
Key traits for this position:
Showing high levels of self-motivation and being strongly results-driven, the ideal SDR demonstrates a structured and process-oriented approach to outreach. They possess a strong research and analytical mindset, allowing them to understand prospects deeply and tailor communication accordingly. Excellent written communication and copywriting skills are essential, alongside confident and professional verbal communication.
The right person is persistent and resilient, comfortable handling rejection, and able to maintain performance under pressure. They are organized, capable of working autonomously in a remote environment, and proactive in continuously refining and improving outreach effectiveness. A natural drive to test, optimize, and improve messaging, combined with discipline and accountability, is key to success in this role.
- Minimum 1 year of experience in an outbound SDR role (2 years preferred)
- Proven experience generating leads from scratch (cold outreach)
- Medium-to-high-level copywriting skills for sales outreach
- Ability to conduct independent research and personalize outreach messaging
- C1 level (or equivalent) English proficiency (native not required)
- Familiarity with Apollo, HubSpot, and LinkedIn Sales Navigator is strongly preferred
- Previous experience in a marketing agency or selling marketing services is considered a strong advantage
- Must be available and responsive during office hours (Mondays to Fridays between 3–6 PM BCN time)
- Must consistently work 30–35 hours per week (i.e., 140 hours per month)
- Must have a stable internet connection and a laptop or PC
- Excellent verbal and written communication skills in English
- Being open to receiving feedback and constructive criticism and improving on it
