Field-based Regional Sales Manager responsible for winning new business, managing key accounts, building long-term customer relationships, growing revenues, preparing proposals, providing first-line technical support, and collaborating with internal teams to onboard customers and support regional marketing.
The Role
We are seeking a driven and commercially focused Regional Sales Manager to develop and grow our presence across the South West region.
This is a field-based role focused on winning new business, developing long term customer relationships, and driving sustainable revenue growth. You’ll work closely with sales, marketing, and technical teams to ensure a seamless customer experience.
Key Responsibilities
- Key account management of existing customers.
- Identify, target, and win new business across the region
- Develop and manage a strong pipeline of opportunities
- Build long-term relationships with customers and key stakeholders
- Re-engage and grow existing and dormant accounts
- Deliver sales growth in line with revenue and profitability targets
- Conduct customer meetings (face to face and virtual)
- Prepare and present quotations and proposals
- Negotiate pricing in line with company guidelines
- Provide first-line technical support and product training
- Work collaboratively with internal teams to onboard new customers
- Support regional marketing campaigns and initiatives
- Monitor market trends and competitor activity
- Produce sales forecasts and reports for senior management
What You’ll Bring
- Proven experience in a field sales or business development role
- Strong industry knowledge of access automation (gates, barriers, bollards, doors)
- Understanding of emerging technologies (e.g. access control, ANPR) is advantageous
- A proactive, self-motivated approach with a strong drive to win new business
- Excellent communication, negotiation, and relationship building skills
- Ability to understand customer needs and deliver tailored solutions
- Strong organisational and planning skills
- IT proficiency (Microsoft Office and CRM systems)
What to Expect
- A mix of field-based, office, and home working (typically 1–2 days WFH)
- Regular travel across the South West region
- Occasional overnight stays
- Time spent at head office working with technical, logistics, and finance teams
- Attendance at exhibitions, customer events, and training sessions
Additional Information
- Preferred candidate location: Hampshire region
- You will be expected to always represent the company professionally
- Flexibility to support wider business needs as required
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