Regional Performance Manager
Location: Remote / Field Based
Department: Automotive
Contract type: Permanent
About the role
We’re looking for a Regional Performance Manager to join our team and play a key role in supporting one of our motor manufacturer clients. Responsible for a defined group of Bodyshops, the Regional Performance Manager will work to manage and nurture these relationships to maximise compliance and profit opportunities for all parties with a key focus on standards adherence, increasing repairs and parts sales across the network.
The Regional Performance Manager will review and manage network compliance ensuring adherence to the manufacturers standards and audits are passed first time. The Regional Performance Manager will also analyse and interpret key performance data to ensure Bodyshops meet their targets and business objectives, making informed recommendations and decisions based on factual insight.
The Regional Performance Manager will manage their regions engagement regarding work providers, promoting the benefits to maximise vehicle repair volumes. The Regional Performance Manager will also carry out periodic audits and vehicle inspections to verify repair accuracy, correct parts usage and compliance with work provider SLAs and programme standards.
Activate Group is a growing UK business with 1,000+ team members nationwide. This is an exciting opportunity to build a long-term career with a company that values its people and offers genuine development and progression opportunities.
Key responsibilities
- Support and implement the client’s strategic programme objectives within the region.
- Ensure all Programme KPIs are achieved across allocated Bodyshops and Dealers.
- Identify opportunities to improve business performance, increase repair volume, and enhance profitability; coach Bodyshops on creating and delivering effective Business Improvement Plans.
- Ensure Bodyshops report accurately from their BMS and monitor data quality and completeness.
- Interpret key performance data (e.g., K2K, average repair cost, parts usage) and support Bodyshops in estimate optimisation.
- Produce monthly regional reports and use insights to plan and deliver targeted improvement activity.
- Conduct regular Performance Review meetings with Dealers and Bodyshops.
- Carry out vehicle inspections and standards audits, reviewing results with Bodyshops to drive continuous improvement.
- Manage audit performance to ensure Audit First-Time Pass Rate (FTPR) targets are met.
- Complete visit reports and action plans within the Bodyshop portal in a timely and accurate manner.
- Proactively promote the manufacturer's programmes, including Preferred Supplier, Accident Management, Total Loss Avoidance, and Insurance Products.
- Review customer satisfaction results and ensure all negative feedback is addressed with appropriate rectification actions.
- Support Bodyshops in maintaining ADAS calibration capability and compliance as vehicle repair technology evolves.
- Monitor Bodyshop compliance with approved paint and refinish standards, including correct product usage and environmental (VOC) regulations.
Skills and experience
- Extensive knowledge of the automotive and collision repair sectors.
- Strong automotive commercial awareness; Aftersales and Dealer experience advantageous.
- High analytical capability with the ability to interpret data, identify trends, and generate actionable insights.
- Excellent interpersonal, communication, and presentation skills, supported by strong numeracy and literacy.
- Highly self‑motivated, organised, flexible, and able to use initiative.
- Proven ability to meet agreed targets within strict deadlines.
- Strong written, verbal, and listening skills.
- Excellent IT proficiency, including advanced skills in MS Excel, Word, and PowerPoint.
- Strong understanding and practical knowledge of Bodyshop Management Systems.
- Working knowledge of paint and refinish processes, manufacturer approval standards, and ADAS calibration requirements.
- Resourceful and proactive approach to problem‑solving.
- Excellent time‑management and organisational discipline.
- Strong team player with the ability to collaborate effectively with both technical and non‑technical audiences.
- Competent negotiator with the ability to influence at all levels.
- Full UK Driving Licence.
- Recognised body and paint industry qualification (e.g., IMI or ATA accreditation) desirable.
NOTE: This job description is not intended to be all-inclusive. You may be required to perform other related duties as negotiated to meet the ongoing needs of the organisation.
Benefits
We believe in rewarding our people for the great work they do. When you join Activate Group, you can expect:
- 33 days holiday, including bank holidays
- Personal health cash plan – claim back the cost of everyday healthcare such as dental and optical check-ups
- Enhanced maternity, paternity, adoption and shared parental pay
- Life assurance at three times your basic salary
- Free breakfasts and fresh fruit
- A birthday surprise for everyone
What you can expect from us
At Activate Group, we want everyone to have the tools and support they need to do their best work. We’re an innovative business that continuously reviews and improves our systems, processes and ways of working, making sure they support our teams to do their jobs effectively.
Every role at Activate Group is aligned to our wider business vision and purpose – making someone’s bad day better. You’ll understand how your role contributes to the bigger picture and how your work helps deliver excellent outcomes for customer and partners.
We believe work should be enjoyable. We make time to celebrate success, recognise achievements and bring people together at team events and company-wide celebrations. We’ll also support your ongoing development through regular feedback and career planning.
Whether you’re based in one of our contact centres in Halifax, Peterborough or Huddersfield, working at an Activate Accident Repair (AAR) site, or working from home, you’ll be part of a supportive culture where people are encouraged to succeed.
A bit about us
Activate Group is a fast-growing business approaching 1,000 team members nationwide.
We work with some of the UK’s largest fleets and insurance companies, supporting drivers that have been involved in road incidents through our contact centres in Halifax, Peterborough and Huddersfield.
We manage every step of the repair journey - repairing vehicles at our own Activate Accident Repair (AAR) body shops, as well as through a UK-wide network of trusted independent repair partners.
We also work with the UK’s largest vehicle manufacturers, supporting their approved repair programmes, and deliver innovative technology solutions to fleets, vehicle repair centres and dealerships.
Our purpose & values
Our purpose underpins everything we do: Make someone’s bad day better
Our values define how we work with our team members, customers and suppliers:
- Make it happen – Be accountable. Take the initiative, work fast, and do a great job.
- Strive for better – Be bold. Challenge the norm - make small improvements often.
- Win together – Be a team player. Win together, learn together, respect each other.
