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ServiceNow

Program Manager - Digital Sales GTM

Posted Yesterday
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Hybrid
Dublin
Senior level
Hybrid
Dublin
Senior level
The Program Manager will lead key initiatives to enhance digital sales operations, collaborating across teams to drive efficiency and growth through AI and program management.
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Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
We are seeking a strategic and results-driven Program Manager to join our Innovation & Digital Sales Technology team. This role will be instrumental in shaping and executing top-priority programs designed to transform and scale our Global Digital Sales organization through AI, automation, and modern sales practices. You'll work at the intersection of strategy, execution, and innovation, leading complex programs that enhance productivity, streamline operations, and drive growth across our Business Development, Digital Sales, and Enterprise Sales teams. This is one of three Program Manager roles, each owning and advancing a portfolio of initiatives that align with the broader sales transformation strategy, contributing directly to ServiceNow's ambition of becoming a $30B+ business. We are looking for a senior manager who is an effective influencer, knowledgeable about the business, and who can rapidly demonstrate impact and value to the organization. The ideal candidate will excel across all dimensions of strategy and operations, including project management, business analysis, problem-solving, cross-functional team management, executive communication, consensus building, and people development.
Key Responsibilities
• Lead High-Impact Programs: Scope, design, and drive cross-functional programs focused on improving demand planning and sales execution, productivity, and operational efficiency through our people, process, and technology framework while leveraging data for efficient decision-making.
• Drive Execution: Create detailed project plans, define milestones, track dependencies, and manage timelines across stakeholders to deliver measurable business outcomes.
• Partner Cross-Functionally: Collaborate with Sales, Marketing, Operations, Product, Technology, and Enablement teams to align on goals and ensure smooth program execution.
• Interlock with Senior Leadership: Engage regularly with senior executives to align on strategic priorities, provide program updates, and gather feedback to guide decision-making and execution.
• Operationalize Innovation: Take innovation concepts from pilot to scale by integrating new tools, processes, or analytics capabilities into the sales tech stack and workflows.
• Measure & Optimize: Define and track KPIs to evaluate program success, identify risks, and continuously improve through data-driven insights and stakeholder feedback.
• Enable Change Management: Support adoption and change management efforts, including communication planning, training coordination, and stakeholder engagement.
• Executive Communication: Build clear, concise executive updates and dashboards to share program status, impact, and recommendations with senior leadership.
A Day in the Life
As a Program Manager, your day might kick off with a sync alongside Business Development and Digital Sales leads to align on upcoming milestones for a new AI-assisted prospecting workflow. Mid-morning, you might dive into analytics, reviewing early adoption metrics and projects' performance to fine-tune your program roadmap. You'll spend time collaborating with cross-functional partners in Marketing, Product, and Technology to unblock dependencies, align on resources, or coordinate rollout plans. A portion of your day could be spent preparing executive updates, summarizing insights and progress for senior leadership, and participating in strategic reviews where you provide input on prioritization across transformation initiatives. Throughout the day, you'll drive momentum, remove blockers, and ensure teams focus on delivering measurable impact.
Qualifications
Ideal Candidate Profile
• Strategic thinker who can connect the dots between vision, execution, and value.
• Comfortable managing ambiguity, navigating complexity, and operating in a fast-paced, high-growth environment.
• Excels at managing multiple initiatives simultaneously with precision and accountability.
• Demonstrated ability to work with cross-functional teams and influence without authority.
• Passionate about people and driving the adoption of AI, automation, and digital tools in a sales context.
Qualifications
• 8+ years of experience in program management, strategy, sales operations, or business transformation roles, ideally in a tech or SaaS environment.
• 2+ years of experience in a top-tier management consulting firm, followed by program management experience in the technology sector, is preferred.
• Direct experience managing programs in Business Development and Sales functions, with a strong understanding of how these teams operate in modern go-to-market organizations.
• Prior consulting experience or working in a PMO or strategic programs team is a strong plus.
• Familiarity with sales technology platforms (CRM, Outreach, Enablement Tools, etc.) and AI- powered solutions.
• Experience with program management tools and software, particularly Microsoft Suite (Excel,PowerPoint, Project, Teams, etc.).
• Proven track record in managing cross-functional programs from ideation through execution.
• Strong analytical mindset; able to translate data into insights and recommendations.
• Excellent communication and presentation skills, with experience preparing content for senior leadership.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here .
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. ©2024 Fortune Media IP Limited. All rights reserved. Used under license.

Top Skills

CRM
Enablement Tools
Excel
Microsoft Suite
Outreach
PowerPoint
Project
Teams

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