Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.
Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.
Job DescriptionWhy Join Us?
Visa Direct is one of Visa’s fastest-growing capabilities, enabling real-time money movement across the globe. Our Global Product Marketing team plays a critical role in shaping how Visa Direct is positioned, launched, and adopted by clients worldwide. If you’re passionate about payments technology, marketing, and data-driven insights, this is your opportunity to make an impact in a dynamic, global environment.
The Role
We are looking for a Product Marketing Specialist to join the Visa Direct Product Marketing team. This role is ideal for someone with 3–5 years of experience in product marketing or related fields who wants to deepen expertise in a global, high-growth payments environment. You’ll support go-to-market activities for Visa Direct and related products, working closely with senior team members to deliver research, insights, and marketing content that drive product adoption and client engagement.
Reporting to the Senior Manager, Product Marketing, you will play a key role in connecting product strategy to marketing execution, ensuring our solutions resonate with clients and deliver measurable impact.
What You’ll Do
- Co-ordinate GTM plans for product launches pulling together multiple teams
- Create product and audience specific intel, marketing messaging, value propositions and narratives
- Develop marketing content to support global and regional teams
- Coordinate and drive research and deliver plans and materials to support dissemination of findings internally and externally
Key Internal Partners
- Global Product Management
- Sales Enablement
- Customer Growth
- Integrated Marketing, Field Marketing
- Sales and Sales Operations
- Corporate Communications
- Analytics and Research teams
Minimum Qualifications
- Experience in B2B product marketing, product management, or related roles
- Strong project management skills with attention to detail
- Proven ability to craft positioning, messaging, and content for B2B audiences
- Excellent written and verbal communication skills
- Strong collaborative mindset and eagerness to learn
- Proficiency in Microsoft Office (PowerPoint, Excel)
- Ability to manage multiple tasks and deadlines in a fast-paced environment across timezones
Preferred Qualifications
- Experience in tech, b2b payments, or fintech
Experience working in a matrixed organisation
Additional InformationVisa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
