The Product Marketing Specialist will support product launches, messaging, market insights, and collaboration on marketing campaigns for AI finance solutions.
AppZen is the leader in autonomous spend-to-pay software. Its patented artificial intelligence accurately and efficiently processes information from thousands of data sources so that organizations can better understand enterprise spend at scale to make smarter business decisions. It seamlessly integrates with existing accounts payable, expense, and card workflows to read, understand, and make real-time decisions based on your unique spend profile, leading to faster processing times and fewer instances of fraud or wasteful spend. Global enterprises, including one-third of the Fortune 500, use AppZen’s invoice, expense, and card transaction solutions to replace manual finance processes and accelerate the speed and agility of their businesses. To learn more, visit us at www.appzen.com.
AppZen is seeking a contract Product Marketing Specialist to support our Product Marketing team during a critical growth phase. In this role, you'll partner closely with Marketing, Product, and GTM teams to help plan, execute, and optimize product marketing initiatives that showcase the value of our AI-driven finance solutions. This is a great opportunity for a hands-on marketer who thrives in B2B SaaS environments and enjoys turning complex tech into compelling messaging. This role reports to the SVP of Product Marketing.
This is a 6 month contract role with potential for extension or permanent hire.
What You’ll Do:
- Go-to-Market Support:
- Support planning and execution of product and feature launches across key channels.
- Help coordinate internal and external launch communications, including sales enablement materials and customer-facing messaging.
- Collaborate with cross-functional teams (Product, Sales, CS, and Demand Gen) to ensure alignment and consistency across go-to-market efforts.
- Messaging & Positioning:
- Assist in refining and documenting messaging frameworks and product value propositions.
- Translate product capabilities into clear, differentiated messaging tailored to target personas.
- Maintain and update competitive positioning and battlecards.
- Market & Customer Insights:
- Conduct research and synthesize market trends, customer needs, and competitive dynamics.
- Help gather voice-of-customer insights to inform messaging, content, and campaign direction.
- Support the analysis of product usage data and feedback to optimize positioning and identify new opportunities.
- Content & Campaign Collaboration:
- Work with marketing stakeholders to create collateral such as product one-pagers, solution briefs, web copy, and sales decks.
- Contribute to cross-channel campaign planning by providing product-focused input and messaging guidance.
What We’re Looking For:
- 3+ years of experience in product marketing, preferably in B2B SaaS.
- Strong communicator with a knack for simplifying technical concepts for business audiences.
- Experience supporting product launches or go-to-market programs.
- Familiarity with Finance, P2P, S2P, or enterprise automation software is a plus.
- Self-starter with strong project management skills and the ability to juggle multiple tasks.
- Comfortable working in a fast-paced, collaborative, and remote environment.
We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.
Top Skills
Ai-Driven Solutions
B2B Saas
Competitive Analysis Tools
Marketing Tools
Project Management Software
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