Product Marketing Manager

About the role

Reporting to the Marketing Director, you'll translate Supercritical's commercial positioning into the deal-level narratives and go-to-market materials that drive outcomes on both sides of our marketplace — helping enterprise buyers choose Supercritical as their carbon removal partner, and helping the best carbon removal projects in the world choose to work with us.

Supercritical operates a two-sided marketplace. On the demand side, we compete for multi-million-dollar enterprise deals through RFPs, bespoke proposals, and 12+ month sales cycles. On the supply side, we source, develop, and earn exclusive relationships with carbon removal projects — and we need to position those projects compellingly in a market that's increasingly supply-constrained. Both motions require differentiated positioning, sharp competitive narratives, and commercial collateral that lands with sophisticated audiences.

You'll sit centrally within Marketing, working across our demand and supply teams. On the demand side, you'll partner with Sales to shape how we show up in competitive processes and win enterprise deals. On the supply side, you'll partner with our Supply team to define how we position ourselves to attract and retain the best projects. You'll also work closely with our Senior Writer and Climate Science team on technical accuracy, with the marketing team on distribution, and with our Product team on AI-powered tooling.

What you'll be doing

Enterprise proposals & RFP narratives

• Own the narrative and positioning layer of RFPs and proposals — translating our broader commercial positioning into deal-specific win themes, shaping competitive framing, coordinating input from Sales, Supply, Climate Science, and Commercial
• Build and maintain a library of reusable modules (positioning, methodology explanations, case studies, proof points, compliance responses) that compound over time and make every submission faster than the last
• Work with AEs to tailor our proposition to specific buyer contexts, evaluation criteria, and competitive dynamics — not just filling in templates, but shaping how we tell a differentiated story for each opportunity

Commercial collateral & enablement

• Create and maintain collateral for both demand and supply teams — decks, one-pagers, battlecards, objection-handling guides, pitch materials
• On the demand side: translate positioning into industry-specific, persona-specific, and account-specific narratives that help AEs advance deals and handle objections
• On the supply side: create the materials our Supply team needs to pitch exclusivity partnerships to project developers — including the value proposition, deal structure explainers, and proof of our track record
• Partner with Sales and Supply to identify and fill gaps; keep materials current as positioning evolves

Commercial stories & proof points

• Own the pipeline of commercial stories across both sides of the marketplace — buyer case studies that demonstrate outcomes, and project stories that build our supply-side reputation
• Conduct interviews, write the stories, and package them in multiple formats (case studies, quote cards, data snapshots, social proof) for proposals, collateral, campaigns, and media
• Work with Communications to ensure project stories land with the right audiences — buyers, investors, prospective projects, and media

Supply-side positioning & go-to-market

• Translate company-level positioning into go-to-market strategy for new supply categories as they launch (e.g., mid-tech biochar, new geographies, new pathways) — defining the market framing, buyer education approach, and competitive narrative before the collateral gets built
• Shape how Supercritical is perceived on the supply side — through market intelligence, project showcases, and thought leadership that signals we're the partner of choice for high-quality projects
• Work with Supply and Climate Science to translate technical project information into commercial narratives that buyers and investors understand and that projects are proud to be part of

Systems & AI tooling

• Build and refine AI-powered workflows to accelerate commercial output — proposal drafts, personalisation at scale, collateral repurposing
• Develop templates, prompts, and systems that enable Sales and Supply to self-serve on routine needs
• Work with our Product team to build internal tooling that reduces time-to-delivery on RFPs and collateral without sacrificing quality

You'll be great if you have

• 6+ years in product marketing, sales enablement, or proposal management within complex B2B environments
• A positioning brain — you instinctively think about how to differentiate against competitors, frame a narrative for a specific audience, and find the angle that wins
• Experience creating collateral and go-to-market materials for long, consultative sales cycles with multiple stakeholders and competing intermediaries
• Experience working across a two-sided business or marketplace, or comfort operating in an environment where you serve multiple internal audiences with different needs
• Hands-on experience using AI tools (e.g., Claude, ChatGPT) to accelerate workflows — not just using them, but building repeatable systems and prompts
• Excellent project management — juggling multiple workstreams, managing deadlines across parallel RFPs, and keeping a collateral library current
• Comfortable with data — translating market intelligence, delivery data, and commercial metrics into narratives and proof points
• Collaborative and proactive: you build relationships across Sales, Supply, Climate Science, and Product to get what you need without waiting to be asked

Nice to have

• Experience in climate tech, carbon markets, energy, or sustainability
• Background in RFP/proposal management for enterprise deals — you've led or contributed to competitive bid processes
• Familiarity with account-based marketing and how commercial collateral supports targeted pipeline
• Experience building systems, templates, or tooling for commercial teams
• Experience positioning or launching new product categories where the market doesn't yet have established language

We have set ourselves the mission of leading the carbon removal market to 14,000x its current size by 2050. In order to do that we need brave adventurers that think huge and deliver at speed. We call this the 14,000x mindset. The key components of the 14,000x mindset are:

• 🙋 Ownership mentality: We relish autonomy and we create it for others. We are deeply curious and thrive on understanding the root cause of complex problems. We take ownership over our own and our team’s development by giving and soliciting direct and actionable feedback.
• 🏎️ Move fast: We identify the most important problems to solve and cut everything else. We test ideas early so we don’t waste time on dead ends. We default to action and deliver awesome results.
• ☀️ Radiate positive energy: We come to problems with energy and passion. We nurture new ideas and engage positively in testing them. We inspire our colleagues to go further and are resilient to set backs. We recharge by taking time off. We are here for a great day, not a long day.
• 📣 Communicate proactively: We communicate simply and directly. We broadcast updates, insights and lessons learnt, especially when things haven’t gone to plan. We give as much context as possible so our teammates can make great decisions.

💰 Competitive Salary – £60,000 - £70,000 (depending on experience)

🌴 Unlimited Annual Leave – Take the time you need to recharge

🎉 Extra Time Off – The first Friday of every month is a company-wide day off

💡 Pension Contribution – We’ll match your 5% contribution with 3%

🏡 Flexible Hybrid Work – Work remotely first, with the option to use our London co-working space in Work.life Old Street

💚 Wellbeing & Home Setup Support – £1,000 annual wellbeing allowance + up to £500 for home office equipment

🍻 Team Socials – Monthly company gatherings in London and annual company multi-day offsites.

We’ve been committed to building an inclusive and diverse workplace since day one of the company. We’re the only company we’re aware of with a 50:50 gender balanced list of investors and our day to day processes are always defined with D&I in mind, for example our remote first policy and flexibility around working time.

We are excited to encourage applications and interest from individuals underrepresented in the climate and tech space. Climate change and climate justice is a social issue that cuts across race and gender. We welcome applicants with lived experience across these issues.

Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire!

UK Sponsorship & Applicants currently outside the UK

• UK Work Sponsorship: Unfortunately, at this stage of our growth, we are unable to offer UK sponsorship to applicants.
• Candidates who live outside the UK who are not looking to live and work in the UK, are within 3 hours of the GMT/BST timezone and are willing to travel to London quarterly are encouraged to apply. Please note we will use an Employer of Record arrangement in these circumstances.