We’re seeking a strategic, collaborative, and analytical Product Marketing Manager to drive go-to-market success for our healthcare supply chain solutions and services. In this role, you will translate product capabilities into compelling positioning and messaging, empower sales with the right tools, and drive awareness and adoption among our ecosystem of healthcare providers, suppliers and industry partners. You’ll be a critical partner to Sales, Customer Success, and Product Management ensuring our offerings are differentiated in the market and aligned to the evolving needs of the healthcare supply chain ecosystem.
Key Responsibilities:
Go-to-Market Strategy
- Help lead GTM planning for new products and services, features and enhancements.
- Ensure marketing/product marketing launch readiness including positioning, messaging and cross-functional training.
- Messaging & Positioning
- Own messaging frameworks that clearly articulate the value of our solutions and services within the healthcare supply chain.
- Tailor messaging to specific sales motions, segments and buyer personas including healthcare supply chain executives, financial decision-makers, IT leaders, clinicians and suppliers.
Commercial Enablement
- Build and maintain sales tools including pitch decks, solution overviews, battlecards, objection handling, competitive briefs, and demo/video scripts among others.
- Collaborate with cross-functional teams to develop and deliver training for sales and customer-facing teams.
Market & Customer Insights
- Conduct market, customer, and competitive research to inform strategy and identify differentiation opportunities.
- Leverage and maintain tools like Crayon and Seismic to ensure competitive positioning and related assets are current.
- Partner with sales, customer success, product to identify and capture customer success stories and case studies.
Campaign & Content Collaboration
- Work closely with demand generation and content teams to support campaign development with strategic themes, messaging and proof points.
- Work closely with events team to plan and participate in industry conferences and events. May require travel.
- Contribute to thought leadership content and direct outreach programs that drive awareness and engagement.
Qualifications:
- 5-7 years of product marketing experience (preferably in B2B SaaS or healthcare/healthtech)
- Experience supporting solutions for healthcare providers, suppliers, ERPs and/or GPOs is a strong plus
- Exceptional written and verbal communication skills, with an ability to simplify complex solutions
- Strong understanding of marketing, sales and product development functions
- Strong cross-functional collaboration skills
- Proven ability to manage multiple projects and deliver in a fast-paced, matrixed environment
- Experience with tools like Asana, Crayon, Seismic, Calibermind or marketing automation platforms a plus
- Bachelor’s degree required
The compensation for this role is:$78,000- $104,000
The base salary range represents the anticipated low and high end of the GHX’s salary range for this position. Actual salaries will vary based on various factors, such as the candidate’s qualifications, skills, competencies and proficiency for the role. The base salary is one component of GHX’s total compensation package for employees. Other rewards and benefits include: health, vision, and dental insurance, accident and life insurance, 401k matching, paid-time off, and education reimbursement, to name a few. To view more details of our benefits, visit us here: https://www.ghx.com/about/careers/
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GHX: It's the way you do business in healthcare
Global Healthcare Exchange (GHX) enables better patient care and billions in savings for the healthcare community by maximizing automation, efficiency and accuracy of business processes.
GHX is a healthcare business and data automation company, empowering healthcare organizations to enable better patient care and maximize industry savings using our world class cloud-based supply chain technology exchange platform, solutions, analytics and services. We bring together healthcare providers and manufacturers and distributors in North America and Europe - who rely on smart, secure healthcare-focused technology and comprehensive data to automate their business processes and make more informed decisions.
It is our passion and vision for a more operationally efficient healthcare supply chain, helping organizations reduce - not shift - the cost of doing business, paving the way to delivering patient care more effectively. Together we take more than a billion dollars out of the cost of delivering healthcare every year. GHX is privately owned, operates in the United States, Canada and Europe, and employs more than 1000 people worldwide. Our corporate headquarters is in Colorado, with additional offices in Europe.
Disclaimer
Global Healthcare Exchange, LLC and its North American subsidiaries (collectively, “GHX”) provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, national origin, sex, sexual orientation, gender identity, religion, age, genetic information, disability, veteran status or any other status protected by applicable law. All qualified applicants will receive consideration for employment without regard to any status protected by applicable law. This EEO policy applies to all terms, conditions, and privileges of employment, including hiring, training and development, promotion, transfer, compensation, benefits, educational assistance, termination, layoffs, social and recreational programs, and retirement.GHX believes that employees should be provided with a working environment which enables each employee to be productive and to work to the best of his or her ability. We do not condone or tolerate an atmosphere of intimidation or harassment based on race, color, national origin, sex, sexual orientation, gender identity, religion, age, genetic information, disability, veteran status or any other status protected by applicable law. GHX expects and requires the cooperation of all employees in maintaining a discrimination and harassment-free atmosphere. Improper interference with the ability of GHX’s employees to perform their expected job duties is absolutely not tolerated.
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