Product Marketing Manager

Posted 3 Hours Ago
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Square, Newry Mourne and Down, Northern Ireland
5-7 Years Experience
Information Technology • Software
The Role
Seeking a Product Marketing Manager with 5 years of experience in product marketing and strategic marketing within software companies. Responsible for developing messaging and positioning for products, collaborating with product management, driving new product launches, and developing sales tools and marketing collateral.
Summary Generated by Built In

We are looking for a savvy and innovative Product Marketing Manager with a unique combination of knowledge, experience and proven success to contribute to the growth of our CCH® Tagetik planning solutions including financial planning & analysis (FP&A) and supply chain planning (SCP, S&OP) expert solutions.

The ideal candidate will have:

  • Enterprise B2B cloud software experience

  • Knowledge of corporate performance management space especially solutions covering financial and operational planning

  • In-depth understanding of content requirements to support the sales cycle and buyer journey, with extensive knowledge of corporate finance professionals.

We seek a person who thrives in a dynamic, rapidly changing and global work environment, who doesn't shy away from new challenges and high expectations; rather, someone who takes the challenge head-on and drives the global marketing team and sales force by producing compelling content, collateral, and positioning; who continuously monitors market and competitive intelligence, tracks market trends and anticipates buyer needs and behavior.

Responsibilities:

  • Develop messaging and positioning for our products, working closely with product management to translate product capabilities and features into benefits and value-statements for customers

  • Collaborate with the product management and the Competitive Intelligence team to perform market research to influence future product direction

  • Coordinate with analysts and thought leaders to share strategy and discuss market trends

  • Drive new products launches and releases and manage go-to-market execution

  • Develop the sales tools that support the selling process including sales kits and sales training programs

  • Develop new marketing collateral for a variety of purposes including web and social media content, trade shows, PR, and launch communications and events for both internal and external audiences

  • Receive work assignments from Product Marketing Director based on current needs to support marketing strategy and tactical execution of marketing and sales enablement plans

Desired Skills and Experience:

  • Degree in Marketing, Finance, Business Administration or equivalent experience.

  • At least 5 years related experience in product marketing/product management and/or strategic marketing within software companies

  • Project management skills and proven ability to influence cross-functional teams

  • Proficient in Microsoft Word, Excel and PowerPoint

  • Able to convert feature/function into positioning and differentiation

  • Excellent attention to detail and time management skills; ability to handle multiple project

  • Fluency in English is mandatory.

Travel: approximately 20% travel, international travel possible.

Type of contract: fixed-term.

The Company
Hagerstown, MD
18,996 Employees
On-site Workplace

What We Do

Wolters Kluwer (www.wolterskluwer.com) is a global leader in information services and solutions for professionals in the health, tax and accounting, risk and compliance, finance and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.

Founded in 1836 and headquartered in Alphen aan den Rijn, the Netherlands, the company serves customers in over 180 countries, maintains operations in over 40 countries and employs 18,600 people worldwide.

Wolters Kluwer reported 2019 annual revenues of €4.6 billion. Listed on Euronext Amsterdam, Wolters Kluwer shares (WKL) are included in the AEX and Euronext 100 indices. Wolters Kluwer has a sponsored Level 1 American Depositary Receipt program. The ADRs are traded on the over-the-counter market in the U.S. (WTKWY).

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