Product Marketing Lead

Join our mission to grow and transform the subscription economy by simplifying subscription service delivery.

Our B2B subscription commerce platform helps IT Distributors and MSPs automate operations, integrate seamlessly, and scale efficiently.

To support our global growth, we're hiring a Product Marketing Lead in London—our newest hub. We’ve just opened a WeWork office in the city, 2 steps away from Chancery Lane stop, and are building out a founding team to drive our UK expansion. It’s a great time to join: you’ll be part of shaping not just the role, but also the local team culture and presence from the ground up.

Create demand, shorten our sales cycle, and accelerate revenue growth through impactful positioning, messaging, and data-driven product marketing programs. Success means making sure our target audience clearly understands the value of our product—ultimately turning interest into action.

This role is perfect for someone who thrives at the intersection of market insight, GTM strategy, and sales enablement. You’re commercially sharp, execution-focused, and energized by turning complex ideas into compelling narratives that drive results.

Lead our product marketing roadmap and team, fostering a culture of innovation, collaboration, and continuous improvement.

In more detail:

Positioning & messaging

• Lead the go-to-market roadmap, strategy, and product launch execution.
• Define compelling product positioning, messaging frameworks, and personas to drive effective segmentation and communicate clear value.

Market research

• Conduct deep market and competitive research to shape GTM strategies, target markets, and positioning for new features and upsell plays.
• Utilize insights to develop data-driven launch strategies and scale efforts across multiple markets.
• Monitor trends, competitors, and customer needs to spot risks and opportunities early.

Sales Enablement

• Partner with sales, marketing, and CS to deliver impactful enablement materials.
• Ensure messaging aligns with key pain points and industry shifts, maintaining consistency across all touchpoints.
• Create FAQs, use cases, success stories, and objection-handling guides to boost product fluency.

Content & Campaigns

• Own integrated campaigns, content, and event strategies to increase awareness, engagement, and adoption.

Metrics & data-driven performance

• Track and analyze GTM performance, optimizing strategies to drive impact and ROI.

• You have at least 5 years of hands-on experience in Product Marketing for SaaS products, preferably in e-commerce, CRM, billing, or subscription management.
• You have at least 2 years of experience leading a Product Marketing team.
• You possess a strong blend of technical and business acumen, as well as an understanding of the SaaS product landscape.
• You have strong skills in crafting positioning strategies and messaging frameworks that drive product success.
• You have solid experience owning GTM strategies and successfully launching new products or features.
• You demonstrate excellent communication and storytelling skills.
• You have the ability to influence cross-functional teams without formal authority.
• You thrive in a fast-paced, data-driven environment and can pivot strategies based on market feedback.
• You are a natural leader and mentor, fostering growth and collaboration within your team.
• You possess strong analytical and problem-solving skills, utilizing data to inform your marketing decisions.
• You are fluent in English and have exceptional writing and presentation skills.

Sounds like you?
It is a Win-Win 🤝

• A tech-passionate team with a friendly culture and an international breed.
• Remote-first & hybrid work.
• Flexible working hours.
• Work-from-anywhere scheme.
• Learning & development budget.
• State-of-the-art workspaces for on-site collaboration.

If you feel you’re a great fit, please apply!
We’d love to hear from you!

All applications will be treated with confidentiality.
Please note that due to the high volume of CVs received, only candidates who are a good fit will be contacted for an interview.

As part of our commitment to diversity in the workforce, Infiterra is dedicated to Equal Employment Opportunity, ensuring that all individuals are treated with respect and consideration without regard to race, color, national origin, ethnicity, gender, disability, sexual orientation, gender identity, or religion.