Product Marketer Microbiology

At Neogen, we partner with our customers to protect and enhance the world’s level of food and animal safety. By offering a diverse suite of solutions for the food, beverage, animal protein and agriculture industries, we empower our customers to safeguard their brands and create better products. We also have the privilege to partner with companies in the companion and performance animal industries, as well as the fields of life sciences and toxicology. 

Our team here supports the Indian, European, Middle Eastern and African (iEMEA) territories for Neogen Corporation, a top performing NASDAQ listed business employing over 2,000 people worldwide. 

What you’ll be doing: 

• Region product strategy and plan implementation 

• Within the direction of the Portfolio lead, develops the product strategy and plan execution for designated products to drive product growth, value, and market share,.  

• Ensures product plans and their execution are aligned to regional targets including: NPI launch, market share gain strategy, customer utilisation growth and price growth. 

• Manages region product forecasting, pricing and GTM strategy to support growth plans and maximise regional market share. Partnering with Sales, Demand Management, and other relevant stakeholders. 

• Ensuring product offerings are effectively differentiated & positioned in the market with a clear value proposition. Assessing current competitive offerings and seeking opportunities for differentiation. 

• Partners with customer marketing and digital marketing to ensure active demand generation activity aligned to growth plans. 

• Region product & customer needs 

• Develops customer insights to drive regional product programs. Be aware of/predict market dynamics, and competitive threats and devise solutions to cope with the threats and opportunities for specific product lines. Defines vision for long-term sustainable growth.  

• Manage the content of Market Research and Voice of the Customer projects. Uncover and understand customer and market needs and translate them into requirements. 

• Provides input and guidance to global portfolio marketing on portfolio needs and growth opportunities. 

• Partnering with Scientific Affairs, Strategic Accounts, and other relevant stakeholders to ensure effective relationships with key companies, influencers, opinion leaders to anticipate and influence as appropriate changing market dynamics for optimum outcomes for both elevating Food Safety and Neogen. 
   

• Region product marketing execution 

• Develop and owns region master data and product content for designated products, including all data elements in relevant ERP systems. 

• Creates and implements successful region launches and product campaigns through robust packages, assets, and marketing plans. Delivers all regional collateral material and drives operational actions for executing the launch of products and campaigns. Collaborates with Customer, Channel and Digital marketing for delivering collaterals and campaigns. 

• Keep suitable PowerPoint presentations updated and product literature, as required for assigned product lines, for training, marketing campaigns and individual promotional requirements, for example, key customers. Assures the coherence of the product literature available in the different platforms.  

• Responsible for product knowledge and training for sales and marketing, supporting Distributor teams as required, via Channel Marketer. 

• Responsible for efficient and regionally adapted customer information on product modifications and notifications.  

• Ensure regular product updates shared with Professional and Technical Services teams, with regular communication on action projects and customer support. 

• Works closely with related functions to ensure smooth and effective customer relationships including supply chain, customer service, digital and quality. 

About you: 

• Bachelor's degree in marketing or related discipline or equivalent years of experience. 

• Bachelor’s degree in relevant Scientific area – microbiology - or equivalent years of experience in relevant area building necessary scientific knowledge and understanding.  

• Previous experience in product marketing, product management, NPI or similar role. 

• Sales experience would be beneficial. 

• Strong strategic thinking and analytical skills, ability to identify and understand customer needs and translate into strategic plans, with the ability to execute those plans effectively. 

• Excellent communication and influencing skills, collaborative and team oriented. 

• In-depth knowledge of business functional areas, structure, and matrix organisation, as well as of the external market (customers, industry, competitors, competitor products, trends, etc.) 

• Strong business mind with great attention to detail. 

• Superior communication and influencing skills, collaborative and team oriented. 

• Knowledge and experience in market research, channel/product marketing, business/market development, branding, with strong interest on incumbent theories and practices on eCommerce, eBusiness, eMarketing and digitalisation, will be valued.  

• Ability to evolve in a constantly changing environment.  

• Excellent communication (Verbal & Written) skills essential, as well as good written English & grammar are essential.  

• A second European language is of benefit. 

• Very proficient word, power point essential and competent in excel. 

• Ability to travel (up to 25% of the time). 

Please note for this role, we require someone who is highly motivated, adaptable, driven with excellent organisation skills and the ability to work as part of a team, as well as on own initiative. 

You will have the ability to work remotely and in autonomy. This role will also require some travel as required. 

Please press Apply now in order to submit your application. 

A Mission That Matters 

Neogen is dedicated to the advancement of human and animal wellbeing through science and technology so we can fuel a brighter future for global food security.  

Our culture is comprised of our Purpose and Promise, our Principles and our Values – which guide our everyday decision making. Dreaming big while Inspiring and Innovating, doing the right thing while Acting with Integrity, being solution driven while Delivering On Our Promises, celebrating the talent each person brings while Fostering Optimism and valuing diversity while Cultivating Belonging. It’s our actions aligning with these values that provide a consistent, happy and healthy work environment for our employees.  

This is an excellent opportunity to be part of a growing organisation. If this role has caught your attention and you feel it might be good fit for you then please don't hesitate to apply.