You’re an experienced and visionary product designer eager to drive innovation at the intersection of Marketing, AI, and data. You’re excited about shaping the future of marketing platforms, leading the creation of intelligent, intuitive, and impactful experiences. You thrive in ambiguity, move swiftly from concept to prototype, and influence strategy through strong design leadership.
You’re seeking an opportunity where you’ll:
- Have a “seat at the table” from Day 1, with stakeholders who deeply value your craft.
- Co-own the strategy and vision for an entirely new product experience.
- Push the boundaries of how AI can serve marketers through rich interactivity and data-informed design.
This Principal Product Designer (PPD) will lead the design of early-stage, high-impact concepts that will shape the future of the Marketing Hub roadmap. The role will focus on concept prototyping, collaborating closely with PM and Engineering partners to develop proof-of-concept experiences and inspire long-term product strategy.
This role demands strong capabilities in AI design paradigms and interaction design and a commitment to delivering world-class user experiences. You’ll help create a new product methodology that empowers marketers in modern, intelligent ways.
We're open to candidates in Ireland or the UK, and you're welcome to work in office, hybrid or remote from these locations.
What You’ll Do- Lead complex design challenges: Tackle broad, ambiguous problems, delivering solutions that meet user needs and Hubspot’s long term goals.
- Drive Product Vision: Partner with PM and Engineering to define and evolve the product and design vision for a new marketing platform.
- Lead Concept Prototyping: Explore and visualize bold ideas using interactive, high-fidelity prototypes to communicate potential product directions.
- AI-Centered Design: Create seamless experiences that incorporate generative and assistive AI in both B2B and B2C contexts, with a focus on value and usability.
- Conduct Validation Research with UXR partners: Design and execute generative and evaluative research to validate concepts with real users.
- Cross-Functional Collaboration: Act as a connective force between product, engineering, and executive leadership to align design direction with business strategy.
- Contribute to Design Systems: Ensure designs are scalable, consistent, and contribute to the evolution of HubSpot’s design system.
- Mentorship & Leadership: Support other designers by sharing knowledge, feedback, and guidance to raise the quality of design across the team.
- Experience designing 0-1 products or net-new systems within fast-moving organizations.
- Proven experience designing AI-based interactions and workflows.
- Deep interaction design expertise, with strong visual design skills and a track record of turning complexity into clarity.
- Strong prototyping skills in tools like Figma, Framer, or custom-coded environments.
- Knowledge of marketing workflows, tools, and user personas—especially in the B2B space.
- Fluency in user-centered design principles and validation research techniques.
- Excellent communication skills with ability to clearly present complex ideas.
- Comfort with ambiguity and a mindset focused on experimentation and iteration.
- Located in Ireland or the UK
POS-11500
We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form.
At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.
India Applicants: link to HubSpot India's equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.
We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.
Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.
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