Principal Outbound Product Manager

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
About the Role
We are seeking a strategic, technically adept Outbound Product Manager (OPM) lead to drive the growth and success of our Security Operations (SecOps) product portfolio across the Europe, Middle-East, and Africa (EMEA) region.
As our EMEA OPM lead, you will serve as the regional product authority - connecting our innovation in Unified Security Exposure Management, Security Incident Response, Threat Intelligence, Data Loss Prevention and AI-driven security operations with the customers, partners, and go-to-market teams who bring those capabilities to life.
Your work ensures that our SecOps solutions are understood, adopted, and successful in EMEA. You will collaborate deeply with account teams, customers, inbound PM, product marketing, product excellence, and partners to activate go-to-market motions, influence product investment with regional insights, and ensure customer outcomes that translate into measurable business impact.
Responsibilities
Regional Product Leadership for Security Operations

• Act as the authoritative SecOps product expert for EMEA, able to articulate capabilities, differentiators, and roadmaps across VR, USEM, SIR, AI-powered automation, Attack Surface Management, Configuration Compliance, and more
• Provide field leadership and guidance on how our SecOps portfolio solves real security-operations challenges
• Represent EMEA needs, customer patterns, competitive pressures, and regulatory considerations back to inbound PM and BU leadership

EMEA Go-to-Market Strategy & Execution

• Localize and execute SecOps launch, enablement, and adoption strategies tuned to regional buyer personas (CISO, SOC Director, Risk Officer), maturity levels, and industries
• Drive field readiness: create content, demo narratives, competitor positioning, pricing guidance, objection-handling, and partner-enablement materials
• Ensure regional sellers and technical teams can confidently engage customers and prospects

Customer, Partner & Analyst Engagement

• Lead EMEA customer meetings, roadmap sessions, security briefings, and technical workshops
• Support strategic deals by clarifying product value, guiding solution design, and addressing customer blockers
• Build strong relationships with Security leaders, architects, and end user communities
• Inspire, enable and support partner sales and delivery teams, and ecosystem influencers
• Contribute to customer advisory boards and regional user groups
• Foster customer success and collect stories that demonstrate measurable value

Market, Competitive & Regulatory Intelligence

• Track and synthesize EMEA-specific dynamics: threat landscape trends, regulatory drivers (e.g., NIS2, DORA, UK Cyber Essentials), cloud-security adoption, DevSecOps transformation patterns, and SOC modernization trends
• Provide competitive insights across VR, ASM, SIEM/SOAR, Cloud Security, CTEM, and AI-driven SecOps markets
• Feed insights back to inbound PM and leadership to shape roadmap prioritization, partnerships, and investment strategy

Cross-Functional Leadership

• Serve as the bridge between inbound PM, engineering, product success, sales engineering, marketing, and customer success for all EMEA SecOps motions
• Partner with inbound PM on early-design feedback, customer validations, roadmap clarity, and product quality signals specific to EMEA deployments
• Collaborate with ecosystem teams on demos, reference architectures, bootcamps, and technical enablement

What Success Looks Like:

• Clear and compelling EMEA-specific product positioning that accelerates pipeline, conversion, and competitive win rates
• Increasing adoption of SecOps products-measured through usage telemetry, customer outcomes, upsell, and expansion
• Reduced friction in deployments through improved guidance, content, and alignment with partner/service teams
• Trusted-advisor status with key regional accounts, partners, and field leadership
• Directly influencing SecOps roadmaps and GTM strategy through EMEA insights

Qualifications
To be successful in this role, you'll have:

• 10+ years experience in the cybersecurity industry
• 6+ years in product management, solution consulting and/or customer success roles
• 5+ years experience with our Security Operations products
• Extensive history of success with direct executive engagements (especially CISOs)
• Deep understanding of exposure management lifecycles as well as SOC, Threat, & Identity workflows
• Ability to provide world class demonstrations and presentations of our Security Operations products
• Comfortable operating in a fast-paced, dynamic environment with a "win as a team" mindset
• Excellent communication and storytelling abilities, with a focus on strategic messaging and customer impact
• Thorough familiarity with use cases to leverage and defend against AI in the SecOps space
• Expertise in use of AI to accelerate your own productivity
• Deep understanding of the ServiceNow platform
• The ability to frequently travel internationally to visit customers, partners and ServiceNow teams

Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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